Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
When a menu has grown with the business, it ends up with vague labels like "Solutions", the same page listed twice, important services three clicks deep and a footer that holds what visitors actually look for. We map your current menu, footer and section structure, check the labels against the words your visitors use, and propose a new structure with clear names and at most two levels where possible. You get the current and proposed trees side by side, with notes on which old URLs to keep or redirect.
What is included
- What you getA map of your current navigation, the problems found and a proposed new menu and section structure with labels, plus a list of URL changes if any are needed.
- Current mapMenu, footer and section tree as it is
- Label checkVague or internal words replaced
- Depth and duplicatesPages buried deep or listed twice
- New structureProposed menu with up to two levels
- URL notesWhich pages move and need redirects
How it works
- 1BriefYou send the link and key sections
- 2MappingWe map and check the current menu
- 3ProposalYou get the new structure side by side
What we need from you
A link to the site, the services or product groups that matter most, how customers usually describe what they need and any section you cannot remove.
We will ask you:
- Which sections or services matter most for the business?
- What do visitors complain they cannot find?
- Which menu items cannot be changed or removed?
- Which CMS or builder runs the menu?
Compare packages
| Packages | BasicUp to 30 pages$15 | StandardUp to 100 pages$29 | PremiumUp to 300 pages$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 2 |
| Pages in the map | up to 30 | up to 100 | up to 300 |
| Proposed structure | Yes | Yes | Yes |
| URL change list | Yes | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will changing the menu hurt my SEO?
Not if page URLs stay or old ones are redirected. The proposal marks every URL change so nothing is lost.
Do you build the new menu on my site?
No, we do not log in to your site. You get the structure and labels ready to set up in your CMS.
Do you use card sorting with my customers?
No. We work from your site, your notes on how customers talk and common naming in your industry.