Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
Most store visitors who leave do it on the product page or at checkout: the delivery cost appears only at the last step, the size guide is hidden, the cart asks for an account, or the coupon field sends people off to hunt for a code. We walk through your store as a shopper, from a category page to the payment step, and note every point where the path slows down or raises doubt. Each issue comes with a concrete fix, ordered by how close it sits to the payment.
What is included
- What you getA walkthrough report of your product pages, cart and checkout with each friction point, why it costs orders and the fix, ordered by priority.
- Product pagePhotos, price, variants, stock and delivery info
- CartTotals, edits, coupon field and upsells
- Checkout stepsGuest checkout, fields, payment and shipping choice
- Trust at paymentReturns, contacts and payment badges where needed
How it works
- 1BriefYou send the store link and products
- 2WalkthroughWe shop the store up to payment
- 3FixesYou get issues and fixes by priority
What we need from you
A link to the store, two or three typical products, the countries you ship to and what you already know from customer complaints or abandoned carts.
We will ask you:
- Which platform is the store on?
- Which products should we walk through?
- Where do you think shoppers drop off?
- Which countries and payment methods do you serve?
Compare packages
| Packages | BasicCore path$15 | StandardFull store path$29 | PremiumIn-depth review$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 2 |
| Product pages walked through | 1 | 3 | 6 |
| Cart and checkout | Yes | Yes | Yes |
| Mobile walkthrough | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will you place a real order?
No. We stop before payment is taken. If a step only shows after payment, describe it in the brief.
Do you need my store admin?
No. The review is done on the public storefront, as a shopper sees it.
Can you change the theme for me?
The review is a report. You or your developer apply the fixes; many of them are theme settings or text changes.