Conversion reviewWebsite Audit

Landing page conversion review with fixes

Usually ready in 15 minutesRevisions includedQuality check
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  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Landing page conversion review with fixes

Example result

Example for the Standard package

SEO audit: website of a regional plumbing company

Summary

AreaScoreMain issue
Indexing and crawlingNeeds work38 blog tags pages indexed, thin content
Technical healthFairMobile load time 4.8 s on service pages
On-pageNeeds work11 of 18 service pages share near-identical titles
Local signalsWeakTown pages are copies with the town name swapped
ContentFairBlog traffic is high, but posts do not link to services

Findings (excerpt)

1. Duplicate and weak titles (high priority)

11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".

PageCurrent titleSuggested title
/boiler-repairPlumbing Services, NorthgateBoiler Repair in [City], Same-Day Callout, Northgate
/blocked-drainsPlumbing Services, NorthgateBlocked Drains Cleared in [City] from £89, Northgate

2. Town pages are near duplicates (high priority)

The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.

3. Slow service pages on mobile (medium)

Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.

4. Blog does not pass value to services (medium)

The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.

5. Tag pages indexed (low)

38 /tag/ pages with 1–3 posts each. Set them to noindex.

Prioritised action plan

#ActionEffortImpactWho
1Rewrite titles and meta descriptions for 18 service pages1 dayHighContent
2Write unique content for 7 town pages3–4 daysHighContent
3Add service links to the top 10 blog posts2 hoursMediumContent
4Compress hero images2 hoursMediumDeveloper
5Noindex tag pages, update sitemap1 hourLowDeveloper

Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.

Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"

The client and all details are made up.

About this service

We review a landing page as a first-time visitor sees it and list what stops people from converting: an unclear headline, a weak offer, a hidden call to action, missing proof, too many form fields, slow loading on phones. Every issue comes with a concrete fix, and the biggest ones with A/B test ideas you can run.

What is included

  • What you getA report on the page with issues ordered by impact, a concrete fix for each, rewritten headline options and A/B test ideas.
  • First-screen checkHeadline, offer, call to action
  • Trust and proofReviews, guarantees, logos
  • Forms and frictionFields, steps, distractions
  • Mobile viewSpeed and layout on phones
  • A/B test ideasFor the biggest issues

How it works

  1. 1
    BriefYou share the page and its goal
  2. 2
    ReviewWe go through the page as a visitor
  3. 3
    Report and fixesYou get issues, fixes and test ideas

What we need from you

A link to the landing page, who it is for, the action you want visitors to take and your current conversion rate if you know it.

We will ask you:

  • Which page should be reviewed?
  • What should visitors do?
  • Where does the traffic come from?
  • What is the current conversion rate?

Compare packages

PackagesBasic1 page$15StandardUp to 2 pages$29PremiumUp to 4 pages$55
Deadline2 days3 days5 days
Revisions122
Pages reviewed1up to 2up to 4
Headline options358
A/B test ideas3510
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
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Questions and answers

Do you need access to analytics?

No. The review is based on the page itself. Numbers you share in the brief, such as conversion rate or traffic source, help us prioritize.

Will my conversion rate go up?

No one can promise a number, because results depend on your traffic and offer. The fixes target the most common reasons visitors leave, and A/B tests show what works for you.

Do you redesign the page?

No, you get a report with fixes and new headline options. The changes are made by you or your developer.

Did not find your answer?

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