WritingShopify store copy
Shopify store copy: homepage, about and FAQ
Pricefrom $15
Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Example for the Standard package
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
The client and all details are made up.
About this service
We write the main pages of a local business website: a home page that says what you do, where and why people choose you, an about page with your story and team, and service pages that answer what customers ask on the phone. Your city and service area appear naturally in the text, and contact details are written the same way on every page.
What is included
- What you getReady page texts with headings and calls to action, and in higher packages meta titles and descriptions for every page, as a file you can paste into your site.
- Clear home pageWhat, where and why you in the first screen
- About page with a faceYour story, team and values
- Service pagesAnswers to the questions customers ask
- Local wordingCity and service area mentioned naturally
- Consistent contact detailsName, address and phone written the same way
How it works
- 1BriefYou describe the business and services
- 2Site planWe set the pages and what each covers
- 3WritingWe write the pages
What we need from you
Your business name, address and service area, the services you offer, what makes you different, opening hours, any licences or awards, and a link to the current site if you have one.
We will ask you:
- What kind of business is it, and where?
- Which services need their own page?
- Why do customers choose you over others nearby?
- How should visitors contact you?
Compare packages
| Packages | BasicHome, about, services$20 | Standard5-page site$39 | Premium8-page site$75 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 3 |
| Pages | 3 | 5 | 8 |
| Length per page | up to 2,500 characters | up to 3,500 characters | up to 3,500 characters |
| Meta titles and descriptions | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will this get me to the top of Google Maps?
Rankings cannot be promised by anyone. Clear pages with your location and services help search engines understand your business.
Do you write the Google Business Profile too?
That is a separate service, but we can keep the wording consistent with your profile if you share it.
Do you upload the texts to my site?
No, we do not access your site. You or your web designer paste the texts.
Did not find your answer?
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