寫作Shopify 商店文案
Shopify 商店文案：首頁、關於我們與常見問題
價格起 US$15
成果範例
標準版方案範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們撰寫在地商家網站的主要頁面：說明您做什麼、在哪裡、為什麼讓人選擇您的首頁；講述您的故事與團隊的關於頁面；以及回答客戶電話中常問問題的服務頁面。您的城市和服務範圍會自然地融入文字中，聯絡資訊在每個頁面的寫法也都一致。
包含內容
- 您會收到含標題與行動呼籲的完整頁面文字；較高方案另附每個頁面的 meta 標題與描述，以可直接貼進網站的檔案提供。
- 清楚的首頁首屏就說明做什麼、在哪裡、為什麼選您
- 有人情味的關於頁面您的故事、團隊與價值觀
- 服務頁面回答客戶常問的問題
- 在地用語自然提及城市與服務範圍
- 一致的聯絡資訊名稱、地址與電話寫法統一
服務流程
- 1需求說明您描述業務與服務
- 2網站規劃我們訂定頁面及各頁涵蓋的內容
- 3撰寫我們寫出各個頁面
需要您提供的資料
您的商家名稱、地址與服務範圍、提供的服務、您的獨特之處、營業時間、任何執照或獎項，以及現有網站的連結（如果有的話）。
我們會詢問您：
- 是什麼類型的商家？位於哪裡？
- 哪些服務需要獨立頁面？
- 為什麼客戶選擇您，而不是附近的其他業者？
- 訪客該如何聯絡您？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
這能讓我在 Google 地圖排到最前面嗎？
沒有人能保證排名。清楚標示您的所在地與服務的頁面，有助於搜尋引擎理解您的業務。
你們也會撰寫 Google 商家檔案嗎？
那是另一項服務，但若您分享檔案內容，我們可以讓用詞與之保持一致。
你們會把文字上傳到我的網站嗎？
不會，我們不會存取您的網站。由您或您的網頁設計師貼上文字。
沒有找到您要的答案？
