Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
New sites often launch with the search engine blocking switch still on, a leftover noindex tag from staging, placeholder titles or a sitemap pointing at the test domain, and lose weeks before anyone notices. We prepare a pre-launch SEO checklist tailored to your platform and site type, covering indexing settings, titles and descriptions, URLs and redirects from any old site, sitemap, analytics and Search Console setup, page speed basics and structured data. Higher packages also review your key pages, if the staging site is publicly reachable, and add a plan for the first 30 days after launch.
What is included
- What you getA pre-launch SEO checklist for your platform with each item explained, notes from the review of your key pages in higher packages, and in Premium a 30-day post-launch plan.
- Indexing switchesNoindex, crawl rules, staging passwords
- Platform-specificWhere each setting lives in your CMS
- Old site redirectsSo existing rankings carry over
- Tracking from day oneAnalytics and Search Console set up
- First 30 daysWhat to check after launch
How it works
- 1BriefYou describe the site and launch date
- 2ChecklistWe tailor it to your platform
- 3LaunchYou tick it off before going live
What we need from you
The platform (WordPress, Shopify, Webflow, Tilda or custom), a link to the staging site if it is open, whether it replaces an old site, the launch date and the main pages and keywords.
We will ask you:
- Which platform is the site built on?
- Does the new site replace an old one?
- Is the staging site publicly reachable?
- When is the launch date?
Compare packages
| Packages | BasicPre-launch checklist$10 | StandardChecklist + page review$20 | PremiumFull launch kit$39 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 2 |
| Checklist for your platform | Yes | Yes | Yes |
| Key pages reviewed | No | up to 10 | up to 30 |
| 30-day post-launch plan | No | No | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Our staging site is password-protected. Is that a problem?
Not for the checklist. For the page review, we can only look at pages that open without a login, so you can paste key page texts instead.
Will a new site rank quickly?
A clean launch helps search engines find and index it, but rankings take time and no one can promise them.
Will you change settings on our site?
No, we do not access sites. The checklist tells you or your developer where each setting is.