Agency proposal reviewSEO Consultation

Review of an SEO agency proposal: what is realistic and what to ask

Delivery from 2 daysRevisions includedQuality check
Packages
Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.
Order · $29

The money is reserved when you pay and released only once you accept the work.

Review of an SEO agency proposal: what is realistic and what to ask

Example result

Example for the Standard package

SEO audit: website of a regional plumbing company

Summary

AreaScoreMain issue
Indexing and crawlingNeeds work38 blog tags pages indexed, thin content
Technical healthFairMobile load time 4.8 s on service pages
On-pageNeeds work11 of 18 service pages share near-identical titles
Local signalsWeakTown pages are copies with the town name swapped
ContentFairBlog traffic is high, but posts do not link to services

Findings (excerpt)

1. Duplicate and weak titles (high priority)

11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".

PageCurrent titleSuggested title
/boiler-repairPlumbing Services, NorthgateBoiler Repair in [City], Same-Day Callout, Northgate
/blocked-drainsPlumbing Services, NorthgateBlocked Drains Cleared in [City] from £89, Northgate

2. Town pages are near duplicates (high priority)

The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.

3. Slow service pages on mobile (medium)

Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.

4. Blog does not pass value to services (medium)

The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.

5. Tag pages indexed (low)

38 /tag/ pages with 1–3 posts each. Set them to noindex.

Prioritised action plan

#ActionEffortImpactWho
1Rewrite titles and meta descriptions for 18 service pages1 dayHighContent
2Write unique content for 7 town pages3–4 daysHighContent
3Add service links to the top 10 blog posts2 hoursMediumContent
4Compress hero images2 hoursMediumDeveloper
5Noindex tag pages, update sitemap1 hourLowDeveloper

Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.

Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"

The client and all details are made up.

About this service

SEO proposals are hard to compare: one promises "top 3 in 90 days", another sells 40 backlinks a month, a third lists 25 deliverables without saying which problems they solve. You paste the proposals you received, and we read them against your site and goals, separating real work from filler and flagging warning signs such as promised top positions, private blog networks or reports that only show vanity metrics. You also get the questions to ask each agency before you sign.

What is included

  • What you getA review of each proposal with what is useful, what is vague and what is risky, a side-by-side comparison if there are several, and a list of questions to ask each agency.
  • Real work vs fillerWhich tasks matter for your site
  • Warning signsPromised positions, link schemes, lock-ins
  • Side-by-sideScope, price and reporting compared
  • Questions to askWhat to ask before you sign

How it works

  1. 1
    ProposalsYou paste proposals and goals
  2. 2
    ReviewWe read them against your site
  3. 3
    VerdictYou get comparison and questions

What we need from you

The proposal texts pasted into the brief, a link to your site, your budget and goals, and what you most need from SEO right now.

We will ask you:

  • Paste the proposal texts
  • What is your monthly budget for SEO?
  • What do you want SEO to achieve in the next six months?

Compare packages

PackagesBasic1 proposal$15StandardUp to 3 proposals$29PremiumUp to 5 proposals$55
Deadline2 days3 days5 days
Revisions122
Proposals reviewed1up to 3up to 5
Comparison tableNoYesYes
Questions per agencyup to 8up to 10up to 12
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Do you recommend an agency?

No. We review the proposals you have; the choice is yours, and we have no ties to any agency.

Is a promise of top positions always a red flag?

Yes. No agency controls rankings, so a firm promise means either a vague definition or risky tactics. We explain what to ask instead.

Can you review the contract too?

We point out SEO terms worth questioning, like long lock-ins or who owns the content and links. For the legal side, involve a lawyer.

Packages
Order · $29· 3 days