Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
Monthly SEO reports often show rising impressions, a list of keywords that moved up and a count of links built, while the questions you care about, more enquiries and sales from search, stay unanswered. You paste your agency's or freelancer's report, and we read it against what they promised: which numbers matter for your business, which are vanity figures, what the work log actually shows and what is missing. You get a plain-language summary and a list of questions to bring to your next call with them.
What is included
- What you getA plain-language summary of the report, notes on which figures matter and which do not, gaps compared with the agreed scope, and a list of questions to ask your agency.
- Plain summaryWhat the report really says
- Numbers that matterLeads and revenue vs impressions
- Work doneWork log vs agreed scope
- QuestionsWhat to ask at the next meeting
How it works
- 1ReportYou paste the report and scope
- 2ReadingWe check it against the scope
- 3QuestionsYou get a summary and questions
What we need from you
The report pasted as text (figures, tables and the work log), what the agency was hired to do, how long they have worked with you and what results you expected by now.
We will ask you:
- Paste the report text and tables
- What was the agency hired to do?
- How long have they worked on your site?
Compare packages
| Packages | Basic1 report$12 | StandardUp to 3 reports$25 | PremiumUp to 6 reports$45 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 2 |
| Reports reviewed | 1 | up to 3 | up to 6 |
| Scope check | Yes | Yes | Yes |
| Questions for the agency | up to 8 | up to 12 | up to 15 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can you tell if my agency is doing a good job?
We can tell whether the report shows work and results that match the agreed scope, and where it is vague. Whether to keep them is your call.
My report is a file or a dashboard link. What do I send?
Copy the text, figures and tables into the brief. We work from pasted text and cannot log in to report dashboards.
How long should SEO take to show results?
Often three to six months for first signs, depending on the site and competition. We note whether your timeline matches the work done.