Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
In-house writers and editors rarely need an SEO course; they need a clear written guide to how your team plans and writes for search: how to read a brief, choose and place the main query, structure headings around search intent, write titles that get clicks, link to other pages and avoid the habits that make content worse, like keyword stuffing. We write these training notes around your site, your CMS and your content types, with examples taken from your own articles.
What is included
- What you getWritten SEO training notes for your writers and editors, organised as short lessons with examples from your site, a before-and-after section and a quiz-style checklist for new team members.
- Search intentWhat the searcher wants before writing
- Query useWhere it goes and where it does not
- Titles and headingsWritten for clicks and skimming
- Linking habitsInternal links writers should add
- Before and afterYour own paragraphs improved
How it works
- 1TeamYou describe the team and content
- 2WritingWe write lessons with your examples
- 3Hand-offYou share the notes with your team
What we need from you
A link to your site, the content types your team writes, two or three articles to use as examples, the team's experience level and the problems you want the notes to solve.
We will ask you:
- What does your team write?
- How experienced are the writers with SEO?
- Which problems should the notes fix?
- Paste links to two or three articles to use as examples
Compare packages
| Packages | BasicCore notes$15 | StandardFull notes$29 | PremiumTeam handbook$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 2 |
| Lessons | 5 | 8 | 12 |
| Examples from your site | up to 3 | up to 6 | up to 10 |
| Self-check for new writers | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Is this a live training session?
No, the notes are written lessons your team reads at its own pace. They can be pasted into your wiki or onboarding docs.
Is this the same as the editor checklist?
No. The checklist is a short list for the moment of publishing. These notes teach writers how to plan and write content for search.
Can it follow our style guide?
Yes. Paste the relevant parts, and the notes use your terms and do not contradict your rules.