Relaunch keywordsWebsite-Based

Keyword research for a site relaunch or rebrand

Delivery from 2 daysRevisions includedQuality check
Packages
Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.
Order · $29

The money is reserved when you pay and released only once you accept the work.

Keyword research for a site relaunch or rebrand

Example result

Example for the Standard package

Keyword research: a local dog grooming salon

Keyword map by page

Home page — dog grooming Riverton

KeywordMonthly searchesDifficultyIntent
dog grooming riverton880MediumLocal / commercial
dog groomer near me2,400*HighLocal
pet grooming riverton320LowLocal
best dog groomers in riverton140LowComparison

*Local share estimated for the city area.

Service page — Full groom

KeywordSearchesDifficultyIntent
full dog grooming service210LowCommercial
dog haircut riverton170LowLocal
poodle grooming riverton90LowLocal
doodle haircut styles1,300MediumInformational → blog

Service page — Bath & nail trim

KeywordSearchesDifficultyIntent
dog nail trimming near me1,600MediumLocal
dog bath riverton110LowLocal
how often to trim dog nails2,900LowInformational → blog

Prices page

KeywordSearchesDifficultyIntent
how much does dog grooming cost3,600MediumInformational / commercial
dog grooming prices riverton90LowLocal

New pages worth creating

  • Puppy's first groom — 14 keywords, ~1,100 searches total; no competitor in the city has a dedicated page
  • Cat grooming — 9 keywords, ~600 searches; the salon offers it but the site doesn't mention it

Blog topics from informational keywords

  1. Doodle haircut styles: 8 looks and how to ask for them
  2. How often should you trim your dog's nails?
  3. What does dog grooming cost in Riverton, and why prices differ

Negative keywords (for ads)

free, diy, school, course, jobs, salary, clippers for sale

Files delivered

  • keywords.xlsx — 1,000 keywords, volume, difficulty, intent, target page
  • page-map.xlsx — one tab per page with primary and supporting keywords

Client: Fluff & Fold, a dog grooming salon in a mid-sized US city (fictional "Riverton"). Site: home page, 4 service pages, prices, blog. Scope: 1,000 keywords collected, cleaned and grouped by page. Below is an excerpt of the main groups.

The client and all details are made up.

About this service

A relaunch or rebrand is when sites lose the queries that used to bring them customers: pages get new names, old topics drop out of the menu and the brand name people searched for changes. We take the queries your current site gets (from a pasted Search Console export or your list), research new demand for the offer you are moving to and map both onto the new page structure. You see which old queries each new page must keep, which new topics to add and how to handle searches for the old brand name.

What is included

  • What you getA keyword map for the new site with each new page, the old queries it must keep, new keyword groups to add, intent and relative priority, and a short plan for old brand searches, on the order page and as an Excel file.
  • Queries to keepFrom your current traffic
  • New demandFor the offer you are moving to
  • Map to new pagesOld and new queries per page
  • Old brand searchesHow to keep that traffic
  • Gaps in the new structurePages the plan is missing

How it works

  1. 1
    BriefYou share old site and new structure
  2. 2
    AnalysisWe map old and new queries
  3. 3
    DeliveryYou get the map and Excel file

What we need from you

Your current site link, the planned page structure or sitemap of the new site, what changes in the offer and the brand, your region and language, and optionally Search Console query and page rows pasted as text.

We will ask you:

  • What changes in the relaunch?
  • What is the planned structure of the new site?
  • Can you paste Search Console rows for the current site?
  • Which region and language do you target?

Compare packages

PackagesBasicUp to 300 keywords$15StandardUp to 800 keywords$29PremiumUp to 2,000 keywords$55
Deadline2 days3 days5 days
Revisions123
Keywordsup to 300up to 800up to 2,000
New pages mappedup to 15up to 40up to 100
Old brand planShortYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Is this a redirect plan?

No, it decides which queries each new page should target. A redirect map and launch checks are a separate SEO migration service.

What happens to searches for our old name?

People keep searching it for months. The plan shows where to mention the old name and which page should catch those searches.

Do you need access to our analytics?

No. A pasted Search Console export is enough, and we never log in to your accounts.

Packages
Order · $29· 3 days