Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Keyword research: a local dog grooming salon
Keyword map by page
Home page — dog grooming Riverton
| Keyword | Monthly searches | Difficulty | Intent |
|---|---|---|---|
| dog grooming riverton | 880 | Medium | Local / commercial |
| dog groomer near me | 2,400* | High | Local |
| pet grooming riverton | 320 | Low | Local |
| best dog groomers in riverton | 140 | Low | Comparison |
*Local share estimated for the city area.
Service page — Full groom
| Keyword | Searches | Difficulty | Intent |
|---|---|---|---|
| full dog grooming service | 210 | Low | Commercial |
| dog haircut riverton | 170 | Low | Local |
| poodle grooming riverton | 90 | Low | Local |
| doodle haircut styles | 1,300 | Medium | Informational → blog |
Service page — Bath & nail trim
| Keyword | Searches | Difficulty | Intent |
|---|---|---|---|
| dog nail trimming near me | 1,600 | Medium | Local |
| dog bath riverton | 110 | Low | Local |
| how often to trim dog nails | 2,900 | Low | Informational → blog |
Prices page
| Keyword | Searches | Difficulty | Intent |
|---|---|---|---|
| how much does dog grooming cost | 3,600 | Medium | Informational / commercial |
| dog grooming prices riverton | 90 | Low | Local |
New pages worth creating
- Puppy's first groom — 14 keywords, ~1,100 searches total; no competitor in the city has a dedicated page
- Cat grooming — 9 keywords, ~600 searches; the salon offers it but the site doesn't mention it
Blog topics from informational keywords
- Doodle haircut styles: 8 looks and how to ask for them
- How often should you trim your dog's nails?
- What does dog grooming cost in Riverton, and why prices differ
Negative keywords (for ads)
free, diy, school, course, jobs, salary, clippers for sale
Files delivered
- keywords.xlsx — 1,000 keywords, volume, difficulty, intent, target page
- page-map.xlsx — one tab per page with primary and supporting keywords
Client: Fluff & Fold, a dog grooming salon in a mid-sized US city (fictional "Riverton"). Site: home page, 4 service pages, prices, blog. Scope: 1,000 keywords collected, cleaned and grouped by page. Below is an excerpt of the main groups.
The client and all details are made up.
About this service
The search terms report shows what people really typed before clicking your Google Ads, and it is where both wasted spend and new keyword ideas hide. Paste the report rows with search term, match type, clicks, cost and conversions, and we sort every term into keep, add as a keyword, add as a negative or watch, choose the match type and level for each negative and group new keywords by ad group. You apply the changes in your account yourself; we never log in to it.
What is included
- What you getA table of every search term with its decision and reason, a negative keyword list with match types and campaign or ad group level, new keywords grouped by ad group and an estimate of spend on irrelevant terms in the period, on the order page and as an Excel file.
- Decision per termKeep, add, negative or watch
- Negatives with match typeExact, phrase or broad
- Right levelAccount list, campaign or ad group
- New keywords groupedReady to add
- Wasted spend estimateFrom your own report
How it works
- 1BriefYou paste the report rows
- 2AnalysisWe sort every search term
- 3DeliveryYou get the lists and Excel file
What we need from you
The search terms report rows for a recent period with search term, campaign, ad group, match type, clicks, cost and conversions, pasted into the brief as text, plus what you sell and terms you never want to show for.
We will ask you:
- Can you paste the search terms report rows?
- What do you sell, and what do you not sell?
- Which period does the report cover?
- Do you already have a negative keyword list?
Compare packages
| Packages | BasicUp to 300 terms$12 | StandardUp to 800 terms$25 | PremiumUp to 1,500 terms$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Search terms reviewed | up to 300 | up to 800 | up to 1,500 |
| Campaigns | 1 | up to 4 | up to 10 |
| Ad group suggestions | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you need access to my Google Ads account?
No. You download the report and paste the rows. We never log in, and you apply the changes yourself.
Will adding negatives cut my conversions?
We do not add terms that converted in your report as negatives, and borderline terms go to the watch list instead.
How often should I do this?
For most accounts, monthly or after any big change in match types or budgets.