Amazon SEOFrom Scratch

Amazon keyword research and backend search terms

Usually ready in 15 minutesRevisions includedQuality check
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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Amazon keyword research and backend search terms

Example result

Example for the Standard package

Keyword research: a local dog grooming salon

Keyword map by page

Home page — dog grooming Riverton

KeywordMonthly searchesDifficultyIntent
dog grooming riverton880MediumLocal / commercial
dog groomer near me2,400*HighLocal
pet grooming riverton320LowLocal
best dog groomers in riverton140LowComparison

*Local share estimated for the city area.

Service page — Full groom

KeywordSearchesDifficultyIntent
full dog grooming service210LowCommercial
dog haircut riverton170LowLocal
poodle grooming riverton90LowLocal
doodle haircut styles1,300MediumInformational → blog

Service page — Bath & nail trim

KeywordSearchesDifficultyIntent
dog nail trimming near me1,600MediumLocal
dog bath riverton110LowLocal
how often to trim dog nails2,900LowInformational → blog

Prices page

KeywordSearchesDifficultyIntent
how much does dog grooming cost3,600MediumInformational / commercial
dog grooming prices riverton90LowLocal

New pages worth creating

  • Puppy's first groom — 14 keywords, ~1,100 searches total; no competitor in the city has a dedicated page
  • Cat grooming — 9 keywords, ~600 searches; the salon offers it but the site doesn't mention it

Blog topics from informational keywords

  1. Doodle haircut styles: 8 looks and how to ask for them
  2. How often should you trim your dog's nails?
  3. What does dog grooming cost in Riverton, and why prices differ

Negative keywords (for ads)

free, diy, school, course, jobs, salary, clippers for sale

Files delivered

  • keywords.xlsx — 1,000 keywords, volume, difficulty, intent, target page
  • page-map.xlsx — one tab per page with primary and supporting keywords

Client: Fluff & Fold, a dog grooming salon in a mid-sized US city (fictional "Riverton"). Site: home page, 4 service pages, prices, blog. Scope: 1,000 keywords collected, cleaned and grouped by page. Below is an excerpt of the main groups.

The client and all details are made up.

About this service

We research the search terms shoppers type on Amazon for your product and sort them by relevance and priority. The strongest go into your title and bullets; the rest are packed into the backend search terms field, which Amazon caps at 250 bytes. Repeats, brand names of competitors and words Amazon ignores are left out, so no byte is wasted.

What is included

  • What you getA spreadsheet of keywords grouped by priority and placement (title, bullets, backend), plus a ready backend search terms string under 250 bytes for each listing.
  • Shopper search termsWhat people type on Amazon
  • Placement planTitle, bullets or backend
  • Backend stringUnder the 250-byte limit
  • Waste removedNo repeats or competitor brands
  • Competitor termsTaken from similar listings

How it works

  1. 1
    BriefYou share the listing and marketplace
  2. 2
    ResearchWe collect and sort shopper terms
  3. 3
    DeliveryYou get the table and backend string

What we need from you

A link to your listing or a product description, the Amazon marketplace (US, UK, DE and so on), and competitor ASINs if you know them.

We will ask you:

  • Which product, and on which marketplace?
  • Which competitors do you watch?
  • Which words must be left out?

Compare packages

PackagesBasic1 listing, up to 100 terms$12Standard1 listing, up to 250 terms$25PremiumUp to 3 listings, 500 terms$45
Deadline2 days3 days5 days
Revisions123
Listings11up to 3
Keywordsup to 100up to 250up to 500
Backend search termsYesYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Do you need access to Seller Central?

No. We work from the public listing and your brief. You paste the backend terms into Seller Central yourself.

Why only 250 bytes?

Amazon indexes the backend search terms field only up to 250 bytes and may ignore it entirely when you go over. Letters like ü or é take 2 bytes, which we count.

Will this get my product to page one?

Rankings on Amazon also depend on sales, reviews and price, so no one can promise that. The research helps your listing show up for the right searches.

Did not find your answer?

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