Local SEOFrom Scratch

Local SEO keyword list for a service business

Usually ready in 15 minutesRevisions includedQuality check
Packages
Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Local SEO keyword list for a service business

Example result

Example for the Standard package

Keyword research: a local dog grooming salon

Keyword map by page

Home page — dog grooming Riverton

KeywordMonthly searchesDifficultyIntent
dog grooming riverton880MediumLocal / commercial
dog groomer near me2,400*HighLocal
pet grooming riverton320LowLocal
best dog groomers in riverton140LowComparison

*Local share estimated for the city area.

Service page — Full groom

KeywordSearchesDifficultyIntent
full dog grooming service210LowCommercial
dog haircut riverton170LowLocal
poodle grooming riverton90LowLocal
doodle haircut styles1,300MediumInformational → blog

Service page — Bath & nail trim

KeywordSearchesDifficultyIntent
dog nail trimming near me1,600MediumLocal
dog bath riverton110LowLocal
how often to trim dog nails2,900LowInformational → blog

Prices page

KeywordSearchesDifficultyIntent
how much does dog grooming cost3,600MediumInformational / commercial
dog grooming prices riverton90LowLocal

New pages worth creating

  • Puppy's first groom — 14 keywords, ~1,100 searches total; no competitor in the city has a dedicated page
  • Cat grooming — 9 keywords, ~600 searches; the salon offers it but the site doesn't mention it

Blog topics from informational keywords

  1. Doodle haircut styles: 8 looks and how to ask for them
  2. How often should you trim your dog's nails?
  3. What does dog grooming cost in Riverton, and why prices differ

Negative keywords (for ads)

free, diy, school, course, jobs, salary, clippers for sale

Files delivered

  • keywords.xlsx — 1,000 keywords, volume, difficulty, intent, target page
  • page-map.xlsx — one tab per page with primary and supporting keywords

Client: Fluff & Fold, a dog grooming salon in a mid-sized US city (fictional "Riverton"). Site: home page, 4 service pages, prices, blog. Scope: 1,000 keywords collected, cleaned and grouped by page. Below is an excerpt of the main groups.

The client and all details are made up.

About this service

We build a keyword list for a service business that serves a city or region: plumbers, clinics, salons, law firms. It covers "service + city" searches, neighborhood and nearby-town variants, "near me" phrasing and urgent searches like "24 hour". Keywords are grouped by the page that should answer them, such as each service page or each town page.

What is included

  • What you getA spreadsheet of local keywords grouped by service and location page, with search intent marked and suggestions for which pages to create.
  • Service + cityThe core local searches
  • Areas and nearby townsYour whole service area
  • Near-me and urgentEmergency and same-day phrasing
  • Grouped by pageService and location pages
  • Page suggestionsWhat to create next

How it works

  1. 1
    BriefYou list services and areas
  2. 2
    ResearchWe collect and group local searches
  3. 3
    DeliveryYou get the grouped keyword list

What we need from you

Your services, the cities or areas you serve, a link to your site and nearby competitors if you know them.

We will ask you:

  • Which services do you offer?
  • Which cities or areas do you serve?
  • Do you work from an office or go to clients?
  • Who are your local competitors?

Compare packages

PackagesBasic1 area, up to 100 keywords$12StandardUp to 3 areas, 300 keywords$25PremiumUp to 5 areas, 800 keywords$45
Deadline2 days3 days5 days
Revisions123
Locations1up to 3up to 5
Keywordsup to 100up to 300up to 800
Grouped by pageYesYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Should I create a page for every town?

Only for towns where you really work and can say something specific. The list shows which areas have enough searches to deserve a page.

Do "near me" keywords go into the text?

Not literally. Search engines use the searcher's location for those, so your address, service area and Google Business Profile matter more.

Can I use these keywords for Google Business Profile?

Yes, they help with your services list and posts. Do not add keywords to your business name, which breaks Google's rules.

Did not find your answer?

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