Content strategyFrom Scratch

Topical map and content plan from keyword clusters

Usually ready in 15 minutesRevisions includedQuality check
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Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

Topical map and content plan from keyword clusters

Example result

Example for the Standard package

Keyword research: a local dog grooming salon

Keyword map by page

Home page — dog grooming Riverton

KeywordMonthly searchesDifficultyIntent
dog grooming riverton880MediumLocal / commercial
dog groomer near me2,400*HighLocal
pet grooming riverton320LowLocal
best dog groomers in riverton140LowComparison

*Local share estimated for the city area.

Service page — Full groom

KeywordSearchesDifficultyIntent
full dog grooming service210LowCommercial
dog haircut riverton170LowLocal
poodle grooming riverton90LowLocal
doodle haircut styles1,300MediumInformational → blog

Service page — Bath & nail trim

KeywordSearchesDifficultyIntent
dog nail trimming near me1,600MediumLocal
dog bath riverton110LowLocal
how often to trim dog nails2,900LowInformational → blog

Prices page

KeywordSearchesDifficultyIntent
how much does dog grooming cost3,600MediumInformational / commercial
dog grooming prices riverton90LowLocal

New pages worth creating

  • Puppy's first groom — 14 keywords, ~1,100 searches total; no competitor in the city has a dedicated page
  • Cat grooming — 9 keywords, ~600 searches; the salon offers it but the site doesn't mention it

Blog topics from informational keywords

  1. Doodle haircut styles: 8 looks and how to ask for them
  2. How often should you trim your dog's nails?
  3. What does dog grooming cost in Riverton, and why prices differ

Negative keywords (for ads)

free, diy, school, course, jobs, salary, clippers for sale

Files delivered

  • keywords.xlsx — 1,000 keywords, volume, difficulty, intent, target page
  • page-map.xlsx — one tab per page with primary and supporting keywords

Client: Fluff & Fold, a dog grooming salon in a mid-sized US city (fictional "Riverton"). Site: home page, 4 service pages, prices, blog. Scope: 1,000 keywords collected, cleaned and grouped by page. Below is an excerpt of the main groups.

The client and all details are made up.

About this service

We build a topical map for your site: the main topics you should own, the clusters of subtopics under each, and a list of articles with target keywords and the order to publish them. Search engines reward sites that cover a subject in depth, so the map focuses on completeness, not random popular posts. Each article is linked to its pillar page, so your internal linking is planned from day one.

What is included

  • What you getA spreadsheet with pillar topics, clusters and article ideas, each with a target keyword, search intent, the pillar it links to and a suggested publishing order.
  • Pillar topicsThe subjects you should own
  • ClustersSubtopics under each pillar
  • Article listWith target keyword and intent
  • Internal link planWhich article links where
  • Publishing orderWhat to write first

How it works

  1. 1
    BriefYou share the site and niche
  2. 2
    Research and mappingWe collect keywords and build clusters
  3. 3
    DeliveryYou get the map and content plan

What we need from you

A link to your site, your niche and audience, the language and region you target, and the topics you already cover.

We will ask you:

  • What is your site about?
  • Who are your readers?
  • What do you already cover?
  • How many articles can you publish per month?

Compare packages

PackagesBasicUp to 20 articles$15StandardUp to 50 articles$29PremiumUp to 120 articles$55
Deadline2 days3 days5 days
Revisions123
Pillar topics1up to 3up to 6
Articles plannedup to 20up to 50up to 120
Internal link planYesYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

How is a topical map different from keyword research?

Keyword research lists queries by page. A topical map goes further: it plans the articles, how they link and the order to publish them.

Will the map include my existing articles?

Yes, if you list them. We place them in the clusters and mark which to update instead of writing new ones.

Can you write the articles too?

Yes. Order a pillar guide or an SEO article for any line of the map and paste its keyword into the brief.

Did not find your answer?

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