商業課程方案設計
課程方案設計：價格層級、加贈內容與分期付款
價格起 US$15
成果範例
標準版方案範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
人們會在看見自己完成課程後的樣子時購買課程，所以課程銷售頁必須展示成果、證明老師能帶他們到達那裡，並回應阻止購買的疑慮：時間、程度、形式與退款。我們會逐區塊撰寫：標題與承諾、適合與不適合的對象、前後對比、以成果角度逐單元說明的課程大綱、講師故事、學員成果（取自您提供的內容）、定價、FAQ 與最後的行動呼籲。內容絕不虛構：成果與推薦語只來自您。
包含內容
- 您會得到您課程的完整銷售頁文字，逐區塊撰寫，含標題選項、課程大綱、定價區塊與 FAQ，以文字呈現在訂單頁面，可直接用於您的課程平台或頁面編輯器。
- 承諾與標題以學員的話描述成果
- 以成果呈現的課程大綱每個單元讓他們能做到什麼
- 講師佐證簡述您的故事與資歷
- 回應疑慮時間、程度、形式、退款
- 定價區塊清楚說明各級方案
服務流程
- 1課程資料您提供課程內容、成果與價格
- 2撰寫我們逐區塊撰寫頁面
- 3發布您貼進您的課程平台
需要您提供的資料
課程主題與對象、學員獲得的成果、單元清單、您的背景、真實的學員成果或評價、價格與方案、退款政策、開課日期或存取條件，以及任何現有頁面的連結。
我們會詢問您：
- 課程適合誰？完成後他們能做什麼？
- 課程有哪些單元或課程？
- 您有哪些學員的真實成果或評價？
- 價格、方案與退款條款是什麼？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
如果我們還沒有推薦語，你們能代寫嗎？
不能。捏造的評價會誤導買家。我們會改用早鳥學員優惠或您自己的成果，並為日後的評價預留位置。
能搭配 Teachable、Kajabi 或 Thinkific 嗎？
可以。文字分成與一般頁面編輯器區段相符的區塊，您逐一貼上即可。
這與課程上線規劃一樣嗎？
不一樣。本區的上線規劃涵蓋日期、網路研討會與預售；這份則是人們購買前閱讀的頁面。
沒有找到您要的答案？
