成果範例
Email sequence: 3-email welcome series for a sourdough baking course
Sending plan
| When | Job | |
|---|---|---|
| 1 | Right after sign-up | Deliver the guide, set expectations |
| 2 | Day 3 | Solve the most common starter problem, build trust |
| 3 | Day 6 | Offer the course with a 48-hour welcome price |
Email 1: Your starter guide is here
Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.
Hi {first_name},
Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.
One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.
Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.
[Button] Download the guide
Happy feeding, Maya, Rise & Crumb
Email 2: Why your starter went quiet on day 3
Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.
Hi {first_name},
If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.
What to do:
- Keep feeding at the same time each day.
- Move the jar somewhere around 24–26 °C (the top of the fridge works).
- Swap 20% of the flour for whole wheat to give it more to eat.
[Button] Watch the 3-minute feeding demo
Email 3: Your first loaf, with a welcome price
Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.
Hi {first_name},
Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.
The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.
[Button] Join the course for $69
Personalization fields: {first_name}, {signup_date}, {offer_deadline}.
Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days
客戶與所有細節皆為虛構。
關於此服務
商店、精品店與連鎖通路的採購人員，幾秒鐘就決定一個新品牌是否適合上架，所以推銷內容必須呈現產品、購買它的顧客、批發價與利潤，以及已經熱銷的證明。我們為零售採購與獨立經銷商撰寫開發郵件，開頭說明您的產品為什麼適合他們的商店，用幾行說明主要條件，並提供樣品或產品價目表。跟進郵件則帶來新的回覆理由，例如季節性切入點、回購率或媒體報導。
包含內容
- 您會收到什麼寄給零售採購的開發郵件，每封附 2 個主旨、主要批發條件、樣品提供，以及跟進計畫。內容以文字形式提供在訂單頁面，可從您自己的信箱寄出。
- 符合店家定位為什麼他們的顧客會買
- 條件一覽批發價、最低訂購量、利潤
- 銷售佐證去化率、評價、目前的經銷商
- 提供樣品或依需求提供產品價目表
- 新鮮的跟進季節、媒體、回購率
服務流程
- 1需求說明您分享產品、條件與目標店家
- 2郵件我們撰寫推銷與跟進郵件
- 3交付您會收到郵件與寄送計畫
需要您提供的資料
您的產品與價格帶、批發價、最低訂購量與利潤、產品已在哪裡銷售與銷售狀況、您鎖定的店家，以及您可以寄給他們什麼。
我們會詢問您：
- 您銷售什麼？零售價是多少？
- 您要向哪些店家推銷？
- 您的批發條件是什麼？
- 您的產品目前在哪裡銷售？表現如何？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們可以幫我找採購的聯絡方式嗎？
不行，我們負責撰寫郵件。聯絡方式可以靠您自己的調查或名錄取得。
你們會撰寫產品價目表嗎？
郵件中會提及，但價目表本身屬於另外的商品描述訂單。
採購會下訂單嗎？
清楚的郵件能得到更多回覆，但採購決定取決於店家的商品組合、季節與預算。
沒有找到您要的答案？