Retail buyer outreachLead Generation

Outreach emails to retail buyers and stockists

Delivery from 1 dayRevisions includedQuality check
Packages
Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.
Order · $29

The money is reserved when you pay and released only once you accept the work.

Outreach emails to retail buyers and stockists

Example result

Example for the Standard package

Email sequence: 3-email welcome series for a sourdough baking course

Sending plan

EmailWhenJob
1Right after sign-upDeliver the guide, set expectations
2Day 3Solve the most common starter problem, build trust
3Day 6Offer the course with a 48-hour welcome price

Email 1: Your starter guide is here

Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.

Hi {first_name},

Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.

One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.

Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.

[Button] Download the guide

Happy feeding, Maya, Rise & Crumb

Email 2: Why your starter went quiet on day 3

Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.

Hi {first_name},

If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.

What to do:

  • Keep feeding at the same time each day.
  • Move the jar somewhere around 24–26 °C (the top of the fridge works).
  • Swap 20% of the flour for whole wheat to give it more to eat.

[Button] Watch the 3-minute feeding demo

Email 3: Your first loaf, with a welcome price

Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.

Hi {first_name},

Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.

The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.

[Button] Join the course for $69

Personalization fields: {first_name}, {signup_date}, {offer_deadline}.

Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days

The client and all details are made up.

About this service

Buyers at shops, boutiques and chains decide in seconds whether a new brand fits their shelves, so a pitch has to show the product, the customer it sells to, the wholesale price and margin, and proof that it already sells. We write outreach emails to retail buyers and independent stockists that open with why your product suits their store, give the key terms in a few lines and offer samples or a line sheet. Follow-ups bring new reasons to reply, such as a seasonal angle, a reorder rate or press coverage.

What is included

  • What you getOutreach emails to retail buyers with 2 subject lines each, the key wholesale terms, a samples offer and a follow-up plan. You get them as text on the order page to send from your own mailbox.
  • Store fitWhy their shoppers will buy it
  • Terms at a glanceWholesale price, minimum order, margin
  • Proof of salesSell-through, reviews, current stockists
  • Samples offerOr a line sheet on request
  • Fresh follow-upsSeason, press, reorder rate

How it works

  1. 1
    BriefYou share products, terms and targets
  2. 2
    EmailsWe write the pitch and follow-ups
  3. 3
    DeliveryYou get emails and a send plan

What we need from you

Your products and price points, wholesale price, minimum order and margin, where the products already sell and how well, the stores you target and what you can send them.

We will ask you:

  • What do you sell, and at which retail price?
  • Which stores are you pitching?
  • What are your wholesale terms?
  • Where do your products already sell, and how well?

Compare packages

PackagesBasic1 pitch email$15StandardPitch and 2 follow-ups$29Premium7 emails incl. trade show and reorder$55
Deadline1 day2 days4 days
Revisions123
Emails137
Subject lines per email222
Sending planNoYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Can you find buyer contacts for me?

No, we write the emails. Your own research or a directory will give you the contacts.

Do you write the line sheet?

The emails mention it, but the line sheet itself is a separate product description order.

Will buyers place orders?

Clear emails get more replies, but buying decisions depend on the store's range, season and budget.

Packages
Order · $29· 2 days