成果範例
Email sequence: 3-email welcome series for a sourdough baking course
Sending plan
| When | Job | |
|---|---|---|
| 1 | Right after sign-up | Deliver the guide, set expectations |
| 2 | Day 3 | Solve the most common starter problem, build trust |
| 3 | Day 6 | Offer the course with a 48-hour welcome price |
Email 1: Your starter guide is here
Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.
Hi {first_name},
Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.
One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.
Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.
[Button] Download the guide
Happy feeding, Maya, Rise & Crumb
Email 2: Why your starter went quiet on day 3
Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.
Hi {first_name},
If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.
What to do:
- Keep feeding at the same time each day.
- Move the jar somewhere around 24–26 °C (the top of the fridge works).
- Swap 20% of the flour for whole wheat to give it more to eat.
[Button] Watch the 3-minute feeding demo
Email 3: Your first loaf, with a welcome price
Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.
Hi {first_name},
Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.
The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.
[Button] Join the course for $69
Personalization fields: {first_name}, {signup_date}, {offer_deadline}.
Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days
客戶與所有細節皆為虛構。
關於此服務
滿意的客戶願意推薦您，但除非有人在對的時機開口詢問並讓過程變得簡單，否則他們很少主動這麼做。我們為您的推薦計畫撰寫訊息：在高峰時刻（獲得好成果、五星評價或續約之後）發出的請求、客戶可以直接轉寄的簡短文字、提醒、收到推薦時的感謝，以及給被推薦朋友的訊息。電子郵件、簡訊與 WhatsApp 版本讓獎勵與條款在各處保持一致。
包含內容
- 您將獲得電子郵件與簡短訊息版本的推薦計畫訊息（請求、可轉寄的文字、提醒、感謝與朋友訊息），以文字形式提供於訂單頁面。
- 把握時機的請求在高峰時刻之後立即發出
- 可轉寄的文字客戶不需改寫就能傳送
- 朋友訊息歡迎並說明朋友的獎勵
- 感謝收到推薦時
- 電子郵件與簡訊版本每個管道的條款一致
服務流程
- 1計畫您說明獎勵與追蹤方式
- 2撰寫我們為每個時刻撰寫訊息
- 3導入您將內容匯入工具
需要您提供的資料
您的事業與客戶、雙方的獎勵（若有）、推薦如何追蹤（代碼、連結、表單）、客戶最開心的時刻、您使用的管道，以及計畫的條款或限制。
我們會詢問您：
- 客戶和朋友各會獲得什麼？
- 推薦如何追蹤？
- 您的客戶什麼時候最開心？
- 您會使用哪些管道？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們會設定推薦軟體嗎？
不會。我們負責撰寫訊息；由您加入 ReferralCandy、客戶管理系統或電子郵件工具。
如果我們不提供獎勵呢？
只要請求具有個人色彩且時機得宜，推薦仍然有效。我們會圍繞感謝與幫助朋友來撰寫訊息。
推薦簡訊有規定嗎？
有，在許多國家傳送行銷簡訊需要取得同意。請只寄給已同意的客戶。
沒有找到您要的答案？