Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
Most sites have analytics installed but measure only page views, so nobody can say which pages or campaigns bring enquiries or sales. A tracking plan fixes that before anyone touches a tag: it lists your business goals, the user actions that show progress toward them, the events and parameters to record in GA4 or a similar tool, which events count as key events, and the reports that answer your questions. You get a plan your developer or tag manager setup can follow, with event names written out.
What is included
- What you getA tracking plan with goals, a table of events with names, triggers and parameters, which events are key events, consent notes and a list of reports to build, ready for your developer or tag manager setup.
- Business questionsWhat the data must answer
- Event tableNames, triggers and parameters
- Key eventsWhich actions count as conversions
- ConsentWhat changes with a cookie banner
- ReportsViews that answer each question
How it works
- 1GoalsYou describe goals and actions
- 2PlanWe map goals to events
- 3Hand-offYou get a plan for setup
What we need from you
A link to the site, what the business needs to know (where leads come from, which content sells), the main user actions such as forms, calls, bookings or purchases, your analytics tool and whether you use Google Tag Manager.
We will ask you:
- What do you need to know from your analytics?
- Which actions on the site matter?
- Which analytics tool and tag manager do you use?
Compare packages
| Packages | BasicLead site$15 | StandardBusiness site$29 | PremiumStore or app$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 2 |
| Events planned | up to 10 | up to 20 | up to 35 |
| Key events | up to 3 | up to 6 | up to 10 |
| Reports described | up to 3 | up to 6 | up to 10 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will you set up GA4 for me?
No, we do not log in to your analytics or tag manager. The plan is written so your developer can set it up quickly and test it.
Does this cover cookie consent law?
We note how consent affects tracking and which settings to consider. For legal requirements in your country, check with your legal adviser.
Can it include ecommerce tracking?
Yes. For stores, the plan includes the standard ecommerce events and which ones your platform already sends.