Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
Before you buy a content site, store or blog on a marketplace like Flippa or from a private seller, we review the public site and the figures the seller gave you to spot the risks behind the headline numbers. We look at how traffic is spread across pages and channels, whether a few posts or one keyword carry the business, signs of thin or copied content, outdated pages, dependence on one affiliate program and gaps between the traffic and revenue claims. It is a risk review to inform your decision, not a valuation or financial advice.
What is included
- What you getA risk review of the site with red flags and their severity, findings from the public pages and the seller's figures, and a list of questions to ask the seller before you buy.
- Traffic concentrationFew pages or one keyword carrying it
- Content checkThin, copied-looking or outdated pages
- Numbers that disagreeTraffic vs revenue vs channels
- Seller questionsWhat to ask and what proof to request
How it works
- 1DataYou send the link and seller's figures
- 2ReviewWe check the site and the numbers
- 3QuestionsYou get red flags and seller questions
What we need from you
A link to the site, the seller's figures pasted as text (monthly traffic and revenue for 12 to 24 months, top pages, traffic sources, costs), the asking price and what you plan to do with the site.
We will ask you:
- What kind of site is it, and how does it make money?
- Which figures has the seller given you?
- What is the asking price?
- What do you plan to do after buying?
Compare packages
| Packages | BasicQuick risk review$20 | StandardFull risk review$39 | PremiumIn-depth review$75 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 2 |
| Site pages reviewed | up to 20 | up to 50 | up to 100 |
| Seller data reviewed | traffic | traffic and revenue | traffic, revenue, costs |
| Questions for the seller | 10 | 20 | 30 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Is this financial or investment advice?
No. We point out risks in the site and the data; the decision and the price are yours. For large deals, also involve an accountant or lawyer.
Can you verify the seller's analytics?
We cannot access the seller's accounts. We check the figures for internal consistency and against the public site, and tell you what proof to request, such as a screen-share of the analytics.
Do you check backlinks?
We do not run backlink tools. If the seller or a tool gives you a link list, paste the top rows and we review them for warning signs.