Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
When one person tags a newsletter link utm_source=Newsletter, another uses email and a third forgets tags entirely, the campaign reports split into dozens of rows nobody trusts. A UTM plan sets the rules once: allowed values for source, medium and campaign, a naming pattern with dates and audiences, lowercase and separator rules, how paid ads, social posts, emails, QR codes and partners are tagged, and what never gets tagged, like internal links. You get the rule sheet and ready tagged examples for your channels.
What is included
- What you getA UTM rule sheet with allowed values for each parameter, the campaign naming pattern, channel-by-channel tagging rules and ready tagged example links, delivered as text your team can copy into a shared doc or sheet.
- Allowed valuesFixed lists for source and medium
- Naming patternCampaign names with dates and audiences
- Channel rulesAds, email, social, QR and partners
- Never tagInternal links and auto-tagged ads
- ExamplesReady tagged links for your channels
How it works
- 1ChannelsYou list channels and current tags
- 2RulesWe write values and patterns
- 3Roll-outYour team uses the rule sheet
What we need from you
The channels you run (ads, email, social, influencers, QR codes, partners), the tools you use, how your current tags look if you have any, and who on the team creates links.
We will ask you:
- Which channels and tools do you run campaigns in?
- Paste a few links with your current UTM tags
- Who creates campaign links on your team?
Compare packages
| Packages | BasicUp to 4 channels$10 | StandardUp to 8 channels$20 | PremiumUp to 15 channels$39 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 2 |
| Channels covered | up to 4 | up to 8 | up to 15 |
| Tagged examples | up to 10 | up to 25 | up to 50 |
| Old-to-new value mapping | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do Google Ads links need UTM tags?
With auto-tagging on and Ads linked to GA4, usually not. The plan says where auto-tagging covers you and where manual tags are still needed.
Can I fix my old tagged data?
Old reports keep their values, but the plan includes a mapping of your old values to the new ones for reading past reports.
Do you build a UTM generator sheet?
We give the rules and value lists in a form you can paste into your own sheet or link builder; the sheet itself you set up.