Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
Redesigns often throw away what was working: pages that quietly bring most of the search traffic, URLs with years of links, or content that answers what customers ask, while keeping what nobody uses. Before your designer starts, we go through the current site page by page with the figures you paste from analytics and Search Console and sort everything into keep, improve, merge and drop, with the reasons. You also get the must-keep URLs, the content gaps the new site should fill and a brief of findings for your designer.
What is included
- What you getA page-by-page decision table (keep, improve, merge, drop) with reasons, a list of must-keep URLs, content gaps for the new site and a summary of findings to hand to your designer or agency.
- Page decisionsKeep, improve, merge or drop
- Must-keep URLsPages with traffic, links or sales
- Content gapsWhat the new site should add
- What works nowElements worth carrying over
- Designer briefFindings in a hand-off summary
How it works
- 1DataYou send the link and page figures
- 2AnalysisWe review every page with the data
- 3DecisionsYou get the table and a brief
What we need from you
A link to the site, figures for the main pages pasted as text (visits, search clicks, conversions for the last 12 months), the reasons for the redesign and what must change.
We will ask you:
- Why are you redesigning the site?
- Paste figures for your main pages over the last 12 months
- Will the platform or URL structure change?
Compare packages
| Packages | BasicUp to 40 pages$20 | StandardUp to 120 pages$39 | PremiumUp to 300 pages$75 |
|---|---|---|---|
| Deadline | 3 days | 5 days | 7 days |
| Revisions | 1 | 2 | 2 |
| Pages analysed | up to 40 | up to 120 | up to 300 |
| Must-keep URL list | Yes | Yes | Yes |
| Designer brief | Yes | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Is this the redirect plan for the move?
No. This decides what the new site keeps and why. The redirect map and launch checks are the separate site migration SEO plan.
Do you need access to our analytics?
No. Export the page figures and paste them as text; we never log in to your accounts.
Do you design the new site?
No. The analysis feeds your designer or agency with what to keep and what is missing.