WritingPlain language
Plain-language rewrite of complex or technical text
Pricefrom $12
Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Example for the Standard package
Text rewrite: "About us" page of a family bakery for new customers
Before (excerpt)
It all began many, many years ago, back in 1987, when our grandmother Rosa, who had always loved baking ever since she was a little girl growing up in the countryside, decided, after a lot of thinking and with the support of the whole family, to open a small bakery on Mill Lane. In those days there were not so many bakeries around and people really appreciated having fresh bread. Over the years, we have grown a lot and nowadays we bake more than 40 kinds of bread and pastries every day, and we also try our best to use local ingredients whenever it is possible to do so.
After (excerpt)
Baking on Mill Lane since 1987
Rosa opened our first bakery on Mill Lane in 1987 with one oven and three recipes from her village. Today her grandchildren run two shops and bake more than 40 kinds of bread and pastries every morning.
We still work the way she did: long, slow fermentation, flour from a mill 30 miles away and butter from a local dairy. As Rosa put it, "Good bread needs time, not tricks."
For cafés and restaurants
Since 2024 we also bake for cafés. Order by 2 pm and your bread arrives before 7 am the next day, six days a week.
Summary of changes
| What | Before | After |
|---|---|---|
| Length | 1,380 words | 790 words (−43%) |
| Structure | One long story in 11 paragraphs | 4 sections: our story, how we bake, for cafés, visit us |
| Audience | Neighbours who know the family | New customers and café owners |
| Sentences | Average 31 words | Average 14 words |
What was changed:
- Repeated ideas cut (the "love of baking" appeared 5 times; now once, through what Rosa did)
- Vague phrases like "try our best to use local ingredients" replaced with the concrete facts you gave us elsewhere on the page (the mill, the dairy)
- A new section for cafés built only from the wholesale details in your brief (order time, delivery time, days)
- Headings added so a café owner can find "For cafés" without reading the whole story
What stayed exactly the same: the year 1987, Mill Lane, "more than 40 kinds", the 30-mile distance to the mill and Rosa's quote, word for word.
Client: Larkfield Bakery, a family bakery with two shops and a new wholesale line for cafés Input: the "About us" page, 1,380 words, written 10 years ago for neighbours who already knew the family Brief: rewrite for café owners and new customers; keep it warm but shorter and more concrete; keep all dates, numbers and the grandmother's quote unchanged
The client and all details are made up.
About this service
We refresh old blog posts that have lost readers or traffic: a new introduction that gets to the point, clearer headings, tighter paragraphs and an updated title and meta description. We mark statements that look dated, such as old years, prices, tool names or statistics, and update them with the facts you give us; where we have no new data, we flag them for you to check. Your keywords and internal links are kept.
What is included
- What you getThe refreshed post with a new title and meta description, a list of outdated points with what was changed or needs your check, and a summary of changes.
- New intro and headingsGets to the point, easy to scan
- Outdated points flaggedYears, prices, tools and statistics
- Keywords and links keptYour SEO groundwork is not lost
- New title and meta descriptionWritten for today's search results
- Summary of changesWhat we changed and why
How it works
- 1BriefYou send the post, keywords and new facts
- 2RefreshWe rework the text and mark dated points
- 3DeliveryYou get the updated post and notes
What we need from you
The current post text or its link, the main keywords, any new facts or figures to include and what the post should achieve now.
We will ask you:
- Which keywords should the post rank for?
- What has changed since the post was written?
- Should the post get longer, shorter or stay the same?
- Which internal links must stay?
Compare packages
| Packages | Basic1 post up to 1,000 words$12 | StandardUp to 2,500 words$25 | PremiumUp to 5,000 words$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 3 days |
| Revisions | 1 | 2 | 3 |
| Source length | up to 1,000 words | up to 2,500 words | up to 5,000 words |
| New title and meta description | Yes | Yes | Yes |
| List of outdated points | Yes | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will the refreshed post get its rankings back?
Refreshing often helps, but we cannot promise rankings. They also depend on competition and your site as a whole.
Do you research new facts yourselves?
We use the facts you give us and mark what needs checking, so nothing unverified ends up in your post.
Do you update the post on my site?
No, we do not access your site. You get the text and paste it in.
Did not find your answer?
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