Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Text rewrite: "About us" page of a family bakery for new customers
Before (excerpt)
It all began many, many years ago, back in 1987, when our grandmother Rosa, who had always loved baking ever since she was a little girl growing up in the countryside, decided, after a lot of thinking and with the support of the whole family, to open a small bakery on Mill Lane. In those days there were not so many bakeries around and people really appreciated having fresh bread. Over the years, we have grown a lot and nowadays we bake more than 40 kinds of bread and pastries every day, and we also try our best to use local ingredients whenever it is possible to do so.
After (excerpt)
Baking on Mill Lane since 1987
Rosa opened our first bakery on Mill Lane in 1987 with one oven and three recipes from her village. Today her grandchildren run two shops and bake more than 40 kinds of bread and pastries every morning.
We still work the way she did: long, slow fermentation, flour from a mill 30 miles away and butter from a local dairy. As Rosa put it, "Good bread needs time, not tricks."
For cafés and restaurants
Since 2024 we also bake for cafés. Order by 2 pm and your bread arrives before 7 am the next day, six days a week.
Summary of changes
| What | Before | After |
|---|---|---|
| Length | 1,380 words | 790 words (−43%) |
| Structure | One long story in 11 paragraphs | 4 sections: our story, how we bake, for cafés, visit us |
| Audience | Neighbours who know the family | New customers and café owners |
| Sentences | Average 31 words | Average 14 words |
What was changed:
- Repeated ideas cut (the "love of baking" appeared 5 times; now once, through what Rosa did)
- Vague phrases like "try our best to use local ingredients" replaced with the concrete facts you gave us elsewhere on the page (the mill, the dairy)
- A new section for cafés built only from the wholesale details in your brief (order time, delivery time, days)
- Headings added so a café owner can find "For cafés" without reading the whole story
What stayed exactly the same: the year 1987, Mill Lane, "more than 40 kinds", the 30-mile distance to the mill and Rosa's quote, word for word.
Client: Larkfield Bakery, a family bakery with two shops and a new wholesale line for cafés Input: the "About us" page, 1,380 words, written 10 years ago for neighbours who already knew the family Brief: rewrite for café owners and new customers; keep it warm but shorter and more concrete; keep all dates, numbers and the grandmother's quote unchanged
The client and all details are made up.
About this service
We rework your text so it speaks to everyone it is meant for: gendered defaults like "he" for any employee or "chairman" become neutral forms, and terms that single out age, disability, origin or family status are replaced where they are not relevant. The aim is natural, readable writing, not a list of banned words, so meaning, legal terms and quotes stay as they are. In languages with grammatical gender, such as Russian, German or Spanish, we use neutral constructions or paired forms as your organisation prefers.
What is included
- What you getThe reworked text and a table of changed terms with the reason for each, so your team can apply the same choices in future texts. You get it as text on the order page and as a Word (.docx) file.
- Gender-neutral formsRoles, pronouns and greetings
- Relevant details onlyAge, disability, origin when not needed
- Readable, not stiffNo awkward slashes in every sentence
- Change tableWhat changed and why
How it works
- 1TextYou send the text and your preferences
- 2ReworkWe rewrite with neutral, natural wording
- 3TableYou get the change table for your team
What we need from you
The text, pasted or as a Word or PDF file, who it is for, your organisation's style guide or preferences, such as singular they or paired forms, and terms that must not change.
We will ask you:
- Who is the text for?
- Do you have a style preference?
- Which terms must stay as they are?
Compare packages
| Packages | BasicUp to 500 words$10 | StandardUp to 1,500 words$20 | PremiumUp to 3,500 words + team notes$39 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 3 days |
| Revisions | 1 | 2 | 3 |
| Source length | up to 500 words | up to 1,500 words | up to 3,500 words |
| Table of changed terms | Yes | Yes | Yes |
| Style notes for your team | No | No | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will the text sound forced?
We aim for wording readers do not notice. Often a plural or a rephrased sentence works better than a new term.
Is this a legal compliance check?
No. We improve the wording, but it is not legal advice. For job ads or policies, check local equality law with your HR or lawyer.
Can you work with Russian texts?
Yes. In Russian we mostly use neutral constructions, such as "сотрудники" or "те, кто", and use feminine job titles only if your organisation asks for them.