WritingLegal search ads
Google Ads copy for law firms
Pricefrom $15
Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Example for the Standard package
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
The client and all details are made up.
About this service
We write Google search ads for a dental clinic, split by the treatments people actually search for: emergency toothache, implants, aligners, whitening, check-ups for kids. Headlines stay within 30 characters and descriptions within 90, and the wording follows Google's healthcare rules, so no "painless guaranteed" claims or before-and-after promises.
What is included
- What you getA table per treatment group with up to 15 headlines and 4 descriptions, plus sitelink and callout texts in higher packages, ready to paste into Google Ads.
- Groups by treatmentEmergency, implants, aligners, whitening, kids
- Local and urgent anglesSame-day visits, opening hours, neighborhood
- Healthcare-safe wordingNo promised outcomes or misleading claims
- Trust signalsYears open, reviews, payment plans
- Sitelinks and calloutsIn higher packages
How it works
- 1BriefYou list treatments, prices and the booking link
- 2Ad groupsWe split treatments by search intent
- 3WritingWe write and length-check every line
What we need from you
The treatments you want to advertise, clinic location and hours, prices or "from" prices you are happy to show, insurance or payment plans, and the booking page link.
We will ask you:
- Which treatments bring the most value to the clinic?
- Do you take emergency patients the same day?
- Which prices or payment options can ads mention?
Compare packages
| Packages | Basic1 treatment group$12 | Standard3 treatment groups$25 | Premium6 treatment groups$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Treatment ad groups | 1 | 3 | 6 |
| Headlines and descriptions per group | 15 + 4 | 15 + 4 | 15 + 4 |
| Sitelinks and callouts | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can the ads mention brands like Invisalign?
Only if you are an authorised provider, since brand owners can restrict trademark use in ads. Otherwise we write "clear aligners".
Will you launch the campaign?
No, we do not log in to your ad account. You or your agency paste the texts into Google Ads.
Do you promise a number of new patients?
No. Bookings depend on bids, area competition and your booking page, but clear treatment-specific ads waste fewer clicks.
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