寫作法律搜尋廣告
律師事務所的 Google Ads 廣告文案
價格起 US$15
成果範例
標準版方案範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
我們為牙醫診所撰寫 Google 搜尋廣告，依大家實際搜尋的療程分組：急性牙痛、植牙、牙齒矯正、美白、兒童檢查。標題控制在 30 個字元內，說明控制在 90 個字元內，措辭遵循 Google 的醫療保健規範，因此不會有「保證無痛」的宣稱或前後對比的承諾。
包含內容
- 您會得到什麼每個療程組別一張表格，含最多 15 則標題與 4 則說明；較高方案另含站內連結與重點標註文字，可直接貼進 Google Ads。
- 依療程分組急診、植牙、矯正、美白、兒童
- 在地與急迫的切入角度當天看診、營業時間、社區
- 符合醫療規範的措辭不承諾療效或做出誤導性宣稱
- 信任訊號開業年數、評價、分期付款
- 站內連結與重點標註較高方案提供
服務流程
- 1需求說明您列出療程、價格與預約連結
- 2廣告群組我們依搜尋意圖拆分療程
- 3撰寫我們撰寫並檢查每一行的字數
需要您提供的資料
您想投放廣告的療程、診所位置與營業時間、您願意顯示的價格或「起」價、保險或分期付款，以及預約頁面連結。
我們會詢問您：
- 哪些療程為診所帶來最大價值？
- 你們接受當天急診患者嗎？
- 廣告可以提到哪些價格或付款方式？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
廣告可以提到 Invisalign 之類的品牌嗎？
只有在您是授權提供者時才行，因為品牌擁有者可能限制廣告中的商標使用。否則我們會寫「隱形矯正」。
你們會上線廣告活動嗎？
不會，我們不會登入您的廣告帳號。由您或您的代理商把文字貼進 Google Ads。
你們會保證新患者的人數嗎？
不會。預約量取決於出價、區域競爭與您的預約頁面，但針對療程的清楚廣告能減少浪費的點擊。
沒有找到您要的答案？
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