About this service
People who visited and left already know you, so showing them the same cold ad again is wasted money. We write ads for each retargeting segment, such as product viewers, cart abandoners, pricing page visitors and past buyers, that answer the likely reason they did not buy: price, doubt, timing or comparison.
What is included
- What you getAd texts per segment for Meta, Google Display or both, with headline and body variants and a suggested order to show them in.
- Segment-specific anglesDifferent message for viewers and cart abandoners
- Objection answersShipping, returns, reviews, comparison
- Sequence by daysReminder, proof, then offer
- Past buyer upsellRefill, upgrade or referral
- Frequency notesTips to avoid annoying people
How it works
- 1BriefYou describe the funnel and segments
- 2Reasons mapWe match each segment to its objection
- 3WritingWe write ads per segment and step
What we need from you
What you sell and the usual path to purchase, which segments you can build in your ad account, common reasons people hesitate, and any offer you can use to bring them back.
We will ask you:
- Where do most visitors drop off?
- Why do you think they leave without buying?
- Which platforms do you retarget on?
Compare packages
| Packages | Basic1 segment$12 | Standard3 segments$25 | Premium5 segments$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Segments | 1 | 3 | 5 |
| Ad variants per segment | 3 | 3 | 4 |
| Display sequence | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will you set up the audiences?
No, we do not access your ad account or pixel. We describe the segments; you or your media buyer create them.
Should every retargeting ad offer a discount?
No. A discount trains people to wait. We lead with reassurance and proof and keep the offer for the last step.
Do the ads mention what someone viewed?
For dynamic product ads we write templates that pull in the product name; otherwise ads speak to the category.