WritingPrint copy
Copy for brochures, flyers and leaflets
Pricefrom $10
Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Example for the Standard package
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
The client and all details are made up.
About this service
People who visited and left already know you, so showing them the same cold ad again is wasted money. We write ads for each retargeting segment, such as product viewers, cart abandoners, pricing page visitors and past buyers, that answer the likely reason they did not buy: price, doubt, timing or comparison.
What is included
- What you getAd texts per segment for Meta, Google Display or both, with headline and body variants and a suggested order to show them in.
- Segment-specific anglesDifferent message for viewers and cart abandoners
- Objection answersShipping, returns, reviews, comparison
- Sequence by daysReminder, proof, then offer
- Past buyer upsellRefill, upgrade or referral
- Frequency notesTips to avoid annoying people
How it works
- 1BriefYou describe the funnel and segments
- 2Reasons mapWe match each segment to its objection
- 3WritingWe write ads per segment and step
What we need from you
What you sell and the usual path to purchase, which segments you can build in your ad account, common reasons people hesitate, and any offer you can use to bring them back.
We will ask you:
- Where do most visitors drop off?
- Why do you think they leave without buying?
- Which platforms do you retarget on?
Compare packages
| Packages | Basic1 segment$12 | Standard3 segments$25 | Premium5 segments$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Segments | 1 | 3 | 5 |
| Ad variants per segment | 3 | 3 | 4 |
| Display sequence | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Will you set up the audiences?
No, we do not access your ad account or pixel. We describe the segments; you or your media buyer create them.
Should every retargeting ad offer a discount?
No. A discount trains people to wait. We lead with reassurance and proof and keep the offer for the last step.
Do the ads mention what someone viewed?
For dynamic product ads we write templates that pull in the product name; otherwise ads speak to the category.
Did not find your answer?
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