WritingRetargeting ads
Retargeting ad copy for visitors who did not buy
Pricefrom $12
Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Example for the Standard package
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
The client and all details are made up.
About this service
Install campaigns give you a few short lines, and people decide in a second whether the app solves their problem. We write ad texts for Google App campaigns, Meta app ads and TikTok that show one clear use case, the moment the app helps, and a reason to install now, such as a free plan or trial.
What is included
- What you getAd text sets per platform within their limits: Google App headlines and descriptions, Meta primary texts and headlines, TikTok captions, with variants by use case.
- Use-case variantsOne job of the app per variant
- Platform limitsGoogle 30/90, Meta and TikTok lengths
- Install triggersFree plan, trial, rating, social proof
- Store-consistent claimsSame promises as your store page
How it works
- 1BriefYou share the app, users and offer
- 2Use casesWe pick the moments the app helps
- 3WritingWe write per-platform text sets
What we need from you
App name and store links, the main use cases and features, who the app is for, free plan or trial terms, and ratings or user numbers you can quote.
We will ask you:
- What are the top three things people use your app for?
- Which platforms will run the install ads?
- Is there a free plan, trial or first-month offer?
Compare packages
| Packages | Basic1 platform$12 | Standard2 platforms$25 | Premium3 platforms$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Platforms | 1 | 2 | 3 |
| Use-case variants | 3 | 5 | 8 |
| Store text check | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you write the App Store description too?
Not in this order, but we read your store page and flag claims in the ads that it does not support.
What about Apple Search Ads?
Apple Search Ads use your store metadata, so we give keyword and custom product page text ideas instead of ad copy.
Do you promise a cost per install?
No. Install cost depends on bids, creatives and the store page, but clear use-case texts help the right users click.
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