About this service
Install campaigns give you a few short lines, and people decide in a second whether the app solves their problem. We write ad texts for Google App campaigns, Meta app ads and TikTok that show one clear use case, the moment the app helps, and a reason to install now, such as a free plan or trial.
What is included
- What you getAd text sets per platform within their limits: Google App headlines and descriptions, Meta primary texts and headlines, TikTok captions, with variants by use case.
- Use-case variantsOne job of the app per variant
- Platform limitsGoogle 30/90, Meta and TikTok lengths
- Install triggersFree plan, trial, rating, social proof
- Store-consistent claimsSame promises as your store page
How it works
- 1BriefYou share the app, users and offer
- 2Use casesWe pick the moments the app helps
- 3WritingWe write per-platform text sets
What we need from you
App name and store links, the main use cases and features, who the app is for, free plan or trial terms, and ratings or user numbers you can quote.
We will ask you:
- What are the top three things people use your app for?
- Which platforms will run the install ads?
- Is there a free plan, trial or first-month offer?
Compare packages
| Packages | Basic1 platform$12 | Standard2 platforms$25 | Premium3 platforms$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Platforms | 1 | 2 | 3 |
| Use-case variants | 3 | 5 | 8 |
| Store text check | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you write the App Store description too?
Not in this order, but we read your store page and flag claims in the ads that it does not support.
What about Apple Search Ads?
Apple Search Ads use your store metadata, so we give keyword and custom product page text ideas instead of ad copy.
Do you promise a cost per install?
No. Install cost depends on bids, creatives and the store page, but clear use-case texts help the right users click.