About this service
Microsoft Advertising reaches an older, desktop-heavy and often B2B audience through Bing, Edge and partner sites, with cheaper clicks than Google in many niches. We write responsive search ads for it, using the same 30 and 90 character limits so they import cleanly, but tuned to this audience and to options such as LinkedIn profile targeting.
What is included
- What you getA table per ad group with up to 15 headlines and 4 descriptions, plus sitelinks and callouts in higher packages, ready for Microsoft Advertising Editor.
- Import-safe limits30 for headlines, 90 for descriptions
- Audience tuningClearer, more detailed, desktop readers
- B2B anglesJob-title friendly wording
- Sitelinks and calloutsIn higher packages
How it works
- 1BriefYou share themes, offer and audience
- 2AnglesWe match benefits to Bing searchers
- 3WritingWe write and length-check every line
What we need from you
What you advertise, ad group themes or keywords, landing page, your offer, and whether you target businesses (job titles, industries) or consumers.
We will ask you:
- Do you already run these ads on Google?
- Do you sell to businesses or consumers?
- What keywords or themes does each ad group target?
Compare packages
| Packages | Basic1 ad group$12 | Standard3 ad groups$25 | Premium6 ad groups$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Ad groups | 1 | 3 | 6 |
| Headlines and descriptions per group | 15 + 4 | 15 + 4 | 15 + 4 |
| Sitelinks and callouts | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Why not just import my Google ads?
You can, and many do. Ads written for Bing's audience tend to read better there, which is why we adapt rather than copy.
Will you set up the account?
No, you get texts ready for Microsoft Advertising Editor; you or your team upload them.
Do you promise cheaper clicks?
No. Prices depend on the niche and competition, though many advertisers do find Bing cheaper per click.