WritingPerformance Max texts
Text assets for Google Performance Max campaigns
Pricefrom $12
Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Example for the Standard package
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
The client and all details are made up.
About this service
Microsoft Advertising reaches an older, desktop-heavy and often B2B audience through Bing, Edge and partner sites, with cheaper clicks than Google in many niches. We write responsive search ads for it, using the same 30 and 90 character limits so they import cleanly, but tuned to this audience and to options such as LinkedIn profile targeting.
What is included
- What you getA table per ad group with up to 15 headlines and 4 descriptions, plus sitelinks and callouts in higher packages, ready for Microsoft Advertising Editor.
- Import-safe limits30 for headlines, 90 for descriptions
- Audience tuningClearer, more detailed, desktop readers
- B2B anglesJob-title friendly wording
- Sitelinks and calloutsIn higher packages
How it works
- 1BriefYou share themes, offer and audience
- 2AnglesWe match benefits to Bing searchers
- 3WritingWe write and length-check every line
What we need from you
What you advertise, ad group themes or keywords, landing page, your offer, and whether you target businesses (job titles, industries) or consumers.
We will ask you:
- Do you already run these ads on Google?
- Do you sell to businesses or consumers?
- What keywords or themes does each ad group target?
Compare packages
| Packages | Basic1 ad group$12 | Standard3 ad groups$25 | Premium6 ad groups$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Ad groups | 1 | 3 | 6 |
| Headlines and descriptions per group | 15 + 4 | 15 + 4 | 15 + 4 |
| Sitelinks and callouts | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Why not just import my Google ads?
You can, and many do. Ads written for Bing's audience tend to read better there, which is why we adapt rather than copy.
Will you set up the account?
No, you get texts ready for Microsoft Advertising Editor; you or your team upload them.
Do you promise cheaper clicks?
No. Prices depend on the niche and competition, though many advertisers do find Bing cheaper per click.
Did not find your answer?
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