SEOContent strategy
Topical map and content plan from keyword clusters
Pricefrom $15
Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Example for the Standard package
Keyword research: a local dog grooming salon
Keyword map by page
Home page — dog grooming Riverton
| Keyword | Monthly searches | Difficulty | Intent |
|---|---|---|---|
| dog grooming riverton | 880 | Medium | Local / commercial |
| dog groomer near me | 2,400* | High | Local |
| pet grooming riverton | 320 | Low | Local |
| best dog groomers in riverton | 140 | Low | Comparison |
*Local share estimated for the city area.
Service page — Full groom
| Keyword | Searches | Difficulty | Intent |
|---|---|---|---|
| full dog grooming service | 210 | Low | Commercial |
| dog haircut riverton | 170 | Low | Local |
| poodle grooming riverton | 90 | Low | Local |
| doodle haircut styles | 1,300 | Medium | Informational → blog |
Service page — Bath & nail trim
| Keyword | Searches | Difficulty | Intent |
|---|---|---|---|
| dog nail trimming near me | 1,600 | Medium | Local |
| dog bath riverton | 110 | Low | Local |
| how often to trim dog nails | 2,900 | Low | Informational → blog |
Prices page
| Keyword | Searches | Difficulty | Intent |
|---|---|---|---|
| how much does dog grooming cost | 3,600 | Medium | Informational / commercial |
| dog grooming prices riverton | 90 | Low | Local |
New pages worth creating
- Puppy's first groom — 14 keywords, ~1,100 searches total; no competitor in the city has a dedicated page
- Cat grooming — 9 keywords, ~600 searches; the salon offers it but the site doesn't mention it
Blog topics from informational keywords
- Doodle haircut styles: 8 looks and how to ask for them
- How often should you trim your dog's nails?
- What does dog grooming cost in Riverton, and why prices differ
Negative keywords (for ads)
free, diy, school, course, jobs, salary, clippers for sale
Files delivered
- keywords.xlsx — 1,000 keywords, volume, difficulty, intent, target page
- page-map.xlsx — one tab per page with primary and supporting keywords
Client: Fluff & Fold, a dog grooming salon in a mid-sized US city (fictional "Riverton"). Site: home page, 4 service pages, prices, blog. Scope: 1,000 keywords collected, cleaned and grouped by page. Below is an excerpt of the main groups.
The client and all details are made up.
About this service
We build a keyword list for Google Ads split into tight ad groups, each with keywords that one ad and one landing page can answer. Match types are suggested for each keyword, and a negative keyword list blocks searches that waste budget, such as "free", "jobs" or "DIY". The result is ready to paste into Google Ads Editor or the web interface.
What is included
- What you getA spreadsheet of ad groups with keywords and suggested match types, plus a negative keyword list, in a format you can paste into Google Ads Editor.
- Tight ad groupsOne theme, one landing page
- Match typesExact, phrase or broad
- Negative keywordsBlock wasted clicks
- Commercial intentPeople ready to buy
- Editor-ready formatPaste straight in
How it works
- 1BriefYou share the offer and landing pages
- 2ResearchWe build ad groups and negatives
- 3DeliveryYou get the ready keyword sheet
What we need from you
What you advertise, the landing pages, the locations you target, your budget level and the searches you never want to pay for.
We will ask you:
- What are you advertising?
- Where should the ads show?
- Which searches are not for you?
- What is your monthly budget?
Compare packages
| Packages | BasicUp to 3 ad groups$12 | StandardUp to 8 ad groups$25 | PremiumUp to 20 ad groups$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 3 days |
| Revisions | 1 | 2 | 3 |
| Ad groups | up to 3 | up to 8 | up to 20 |
| Keywords | up to 60 | up to 200 | up to 500 |
| Negative keywords | up to 50 | up to 150 | up to 300 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you set up the campaign?
No, we do not access your Google Ads account. You get the keyword sheet and paste it into your account yourself.
Do you include costs per click?
Click prices change with competition and your settings, so they are not part of the sheet. Check them in Google Ads Keyword Planner before launch.
Why are negative keywords so important?
Without them, broad and phrase match can show your ad for searches you never meant to pay for. A good negative list often saves a big part of the budget.
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