Homepage SEOPage Optimization

On-page SEO for your homepage: title, headings and copy fixes

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  • If you do not respond within 3 days of delivery, the work is accepted automatically.
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On-page SEO for your homepage: title, headings and copy fixes

Example result

Example for the Standard package

SEO audit: website of a regional plumbing company

Summary

AreaScoreMain issue
Indexing and crawlingNeeds work38 blog tags pages indexed, thin content
Technical healthFairMobile load time 4.8 s on service pages
On-pageNeeds work11 of 18 service pages share near-identical titles
Local signalsWeakTown pages are copies with the town name swapped
ContentFairBlog traffic is high, but posts do not link to services

Findings (excerpt)

1. Duplicate and weak titles (high priority)

11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".

PageCurrent titleSuggested title
/boiler-repairPlumbing Services, NorthgateBoiler Repair in [City], Same-Day Callout, Northgate
/blocked-drainsPlumbing Services, NorthgateBlocked Drains Cleared in [City] from £89, Northgate

2. Town pages are near duplicates (high priority)

The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.

3. Slow service pages on mobile (medium)

Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.

4. Blog does not pass value to services (medium)

The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.

5. Tag pages indexed (low)

38 /tag/ pages with 1–3 posts each. Set them to noindex.

Prioritised action plan

#ActionEffortImpactWho
1Rewrite titles and meta descriptions for 18 service pages1 dayHighContent
2Write unique content for 7 town pages3–4 daysHighContent
3Add service links to the top 10 blog posts2 hoursMediumContent
4Compress hero images2 hoursMediumDeveloper
5Noindex tag pages, update sitemap1 hourLowDeveloper

Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.

Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"

The client and all details are made up.

About this service

A small business homepage usually has to rank for the company name plus one or two core services, yet it often carries a title like "Home", an H1 that is the logo, and copy that never says what the business does or where. We check the homepage title, description, headings, body text, internal links to service pages and the basics search engines read, then rewrite them around the queries you choose. You get the new tags and copy edits ready to paste, not just a list of problems.

What is included

  • What you getRewritten homepage title, meta description and H1 to H3 headings, specific copy edits with the sentence to replace and the new version, and a short list of technical notes for your developer.
  • Title and descriptionRewritten around your main queries
  • HeadingsA real H1 and a clear H2 to H3 outline
  • Copy editsSentences to replace, with new versions
  • Links to servicesHomepage links to the pages that sell
  • Developer notesIndexing, canonical and image basics

How it works

  1. 1
    QueriesYou name the queries and region
  2. 2
    CheckWe review the homepage elements
  3. 3
    RewriteYou get tags and edits to paste

What we need from you

A link to the homepage, the two or three queries it should rank for, the city or region you serve and the service pages the homepage should lead to.

We will ask you:

  • Which two or three queries should the homepage rank for?
  • Which city or region do you serve?
  • Which service pages should the homepage lead to?

Compare packages

PackagesBasicTags and headings$12StandardFull homepage$25PremiumHomepage + 2 service pages$45
Deadline2 days3 days5 days
Revisions122
Target queriesup to 2up to 3up to 5
Copy editsup to 5up to 12up to 25
Title variants233
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Can the homepage rank for all my services?

Usually it should target the brand and one core service, and pass visitors to dedicated service pages for the rest. The edits are built that way.

Will this get me to the first page?

Better on-page signals help, but positions depend on competition, links and more, so no one can promise them.

Do you edit the page in my CMS?

No, we do not log in to your site. You paste the new tags and text yourself or pass them to your developer.

Packages
Order · $25· 3 days