Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
The words you link with tell search engines and readers what the target page is about, yet most sites link with "click here", the same exact keyword on every page or a different phrase each time for the same target. We take your key target pages, read their topics and the queries they serve, and write a set of anchor variants for each: a main phrase, close variants, partial and branded forms, with a sensible mix so it reads naturally. You also get a short rule set for writers on which anchors to avoid.
What is included
- What you getAn anchor table for your target pages: main anchor, three to six variants, the mix to aim for and examples of anchors to avoid, plus a one-page rule set for writers.
- Main anchorThe clearest phrase for each target
- VariantsClose, partial and branded forms
- MixHow often to use each kind
- Anchors to avoidGeneric words and over-used exact matches
- Writer rulesA one-page guide for your team
How it works
- 1TargetsYou list target pages and queries
- 2WritingWe write anchors for each page
- 3PlanYou get the table and writer rules
What we need from you
A link to the site, the target pages you want to strengthen with the queries each should rank for, and any current internal anchors you suspect are over-used.
We will ask you:
- Which target pages should the plan cover?
- In which language or languages are the pages?
- Which anchors do you already use too often?
Compare packages
| Packages | BasicUp to 10 targets$10 | StandardUp to 25 targets$20 | PremiumUp to 50 targets$39 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 2 |
| Target pages | up to 10 | up to 25 | up to 50 |
| Variants per page | 3–4 | 4–5 | 5–6 |
| Writer rules | Yes | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Is exact-match anchor text risky for internal links?
Internal exact-match anchors are not penalised the way bought links are, but the same phrase everywhere reads badly and wastes the chance to cover related queries. The plan keeps a natural mix.
Does this plan say where to place the links?
It covers the wording. For exact placements in your texts, order the service that inserts links into your articles.
Is this for backlinks from other sites?
No, it is for links between your own pages.