App store listing keywordsFrom Scratch

Keyword research for Chrome Web Store and Shopify App Store listings

Delivery from 2 daysRevisions includedQuality check
Packages
Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.
Order · $25

The money is reserved when you pay and released only once you accept the work.

Keyword research for Chrome Web Store and Shopify App Store listings

Example result

Example for the Standard package

Keyword research: a local dog grooming salon

Keyword map by page

Home page — dog grooming Riverton

KeywordMonthly searchesDifficultyIntent
dog grooming riverton880MediumLocal / commercial
dog groomer near me2,400*HighLocal
pet grooming riverton320LowLocal
best dog groomers in riverton140LowComparison

*Local share estimated for the city area.

Service page — Full groom

KeywordSearchesDifficultyIntent
full dog grooming service210LowCommercial
dog haircut riverton170LowLocal
poodle grooming riverton90LowLocal
doodle haircut styles1,300MediumInformational → blog

Service page — Bath & nail trim

KeywordSearchesDifficultyIntent
dog nail trimming near me1,600MediumLocal
dog bath riverton110LowLocal
how often to trim dog nails2,900LowInformational → blog

Prices page

KeywordSearchesDifficultyIntent
how much does dog grooming cost3,600MediumInformational / commercial
dog grooming prices riverton90LowLocal

New pages worth creating

  • Puppy's first groom — 14 keywords, ~1,100 searches total; no competitor in the city has a dedicated page
  • Cat grooming — 9 keywords, ~600 searches; the salon offers it but the site doesn't mention it

Blog topics from informational keywords

  1. Doodle haircut styles: 8 looks and how to ask for them
  2. How often should you trim your dog's nails?
  3. What does dog grooming cost in Riverton, and why prices differ

Negative keywords (for ads)

free, diy, school, course, jobs, salary, clippers for sale

Files delivered

  • keywords.xlsx — 1,000 keywords, volume, difficulty, intent, target page
  • page-map.xlsx — one tab per page with primary and supporting keywords

Client: Fluff & Fold, a dog grooming salon in a mid-sized US city (fictional "Riverton"). Site: home page, 4 service pages, prices, blog. Scope: 1,000 keywords collected, cleaned and grouped by page. Below is an excerpt of the main groups.

The client and all details are made up.

About this service

Chrome Web Store and Shopify App Store have their own search boxes, and both rank listings mostly by the words in the name, short description and details, with little room for each. We research the terms users type when looking for an extension or app like yours, sort them by how close they are to what it does, and suggest how to fit the most important ones into the name, summary or tagline and description without keyword stuffing, which both stores reject. You also see which competitor listings use which phrases.

What is included

  • What you getA keyword table for your listing with relevance and priority, competitor phrases, and suggested name, summary or tagline and description wording that stays within the store's character limits. You get it on the order page and as an Excel file.
  • Store search termsWhat users type in the store, not on Google
  • Relevance sortingCore terms first, loose ones last
  • Competitor phrasesWhat top listings rely on
  • Listing wordingName, summary or tagline and description
  • Store rulesCharacter limits and no keyword stuffing

How it works

  1. 1
    BriefYou share the listing and competitors
  2. 2
    ResearchWe collect and sort store search terms
  3. 3
    DeliveryYou get the table and listing wording

What we need from you

A link to your listing or a description of the extension or app, which store it is for, the main features, two to five competitor listings and the current listing text if it exists.

We will ask you:

  • Is it a Chrome extension, a Shopify app or both?
  • What does it do, in one sentence?
  • Which listings are your closest competitors?
  • Which languages is the listing in?

Compare packages

PackagesBasicUp to 50 keywords$12StandardUp to 150 keywords$25PremiumUp to 400 keywords$45
Deadline2 days3 days5 days
Revisions123
Keywordsup to 50up to 150up to 400
Listings or languages11up to 3
Listing wordingName and summaryFull listingFull listing for each
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Do store keywords differ from Google keywords?

Yes. Store searchers already know they want an extension or app, so they type short task phrases, such as "tab manager" or "product reviews".

Can I put keywords in the app name?

One clear descriptive term can help, but both stores penalize stuffed names. We suggest wording that reads as a real product name.

Will you update my listing?

No, we do not need access to your developer or partner account. You paste the suggested wording yourself.

Packages
Order · $25· 3 days