寫作捐款頁文案
非營利組織或慈善機構的捐款頁文案
價格起 US$12
成果範例
標準版方案範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
訂閱頁是以免費資源換取電子郵件地址，而訪客只有在贈品看起來能快速使用且明顯有用時才會留下。我們撰寫簡短的頁面，有具體的標題、三到五個說明內容有什麼的重點、一句預覽說明、單欄表單的標籤，以及寫明他們能得到什麼而不是「送出」的按鈕。
包含內容
- 您會得到什麼訂閱頁文字，含標題與按鈕變化版本；較高方案另含確認頁與彈出視窗版本。
- 具體的標題數字、成果或節省的時間
- 內容重點條列三到五項具體內容
- 按鈕與表單文字寫明他們能得到什麼
- 隱私說明不寄垃圾郵件，可輕鬆取消訂閱
服務流程
- 1需求說明您說明贈品內容
- 2吸引點我們找出最受歡迎的成果
- 3撰寫我們撰寫頁面與變化版本
需要您提供的資料
引流贈品是什麼（檢查表、範本、迷你課程、測驗）、裡面有什麼、適合誰，以及您希望訂閱者接下來做什麼。
我們會詢問您：
- 引流贈品的內容究竟是什麼？
- 適合誰？他們在苦惱什麼？
- 他們註冊之後會發生什麼事？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們可以撰寫引流贈品本身嗎？
這裡不行；這項訂單涵蓋的是提供贈品的頁面。請告訴我們贈品內容，讓頁面能準確描述它。
除了電子郵件，我還應該要求姓名嗎？
每多一個欄位就會降低註冊率。除非您真的會把後續內容個人化，否則我們通常建議只要電子郵件。
適用於 ConvertKit、Mailchimp 或 Systeme 嗎？
適用，這是可貼進任何登陸頁或表單建置工具的純文字。
沒有找到您要的答案？
