About this service
Donors give to a person or a concrete need, not to an organization chart. We write appeals that lead with one story, show exactly what a gift pays for, make the donate button the only action, and follow up with a thank-you that reports what the money did.
What is included
- What you getReady appeal emails with subject lines and preview text, plus a thank-you email and a send plan for a campaign in higher packages.
- One-story appealA person or animal, not statistics
- Gift amounts made concreteWhat $25, $50 or $100 pays for
- Recurring giving askA gentle push toward monthly support
- Thank-you emailReports impact, not just a receipt
How it works
- 1BriefYou share the goal, the story and gift amounts
- 2Campaign arcWe plan launch, update and last-call emails
- 3WritingWe write the appeals and the thank-you
What we need from you
Your mission, the campaign goal and amount, a real story you are allowed to tell, what typical gift sizes pay for and the donation page link.
We will ask you:
- What is this campaign raising money for?
- Is there a story we can tell with permission?
- What does each gift amount pay for?
- Is there a deadline or matching gift?
Compare packages
| Packages | Basic1 appeal email$12 | Standard3-email appeal$25 | Premium6-email campaign$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Emails | 1 | 3 | 6 |
| Subject lines per email | 2 | 2 | 2 |
| Campaign plan | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do the emails suit year-end or Giving Tuesday campaigns?
Yes, tell us the date in the brief and we build the deadline into the subject lines and last-call email.
Will you use guilt or shocking details?
No. We keep the dignity of the people you help and show hope and change, which also keeps donors on your list longer.
Do you write in the name of our director?
Yes, appeals often work best when signed by someone from your team. Tell us whose name and role to use.