Product launch emailOriginal

A product launch email in HTML: the new product, its main features, the price and a button to buy or pre-order

Usually ready in 15 minutesRevisions includedQuality check
Payment protectionDetails
  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.
Order · $31

The money is reserved when you pay and released only once you accept the work.

A product launch email in HTML: the new product, its main features, the price and a button to buy or pre-order

Example result

Example for the Standard package

Welcome and spring sale emails for a ceramics shop

The two emails

The welcome email The spring sale email

The welcome email on a phone

The welcome email on a phone

Files: a ZIP archive with 2 HTML emails built for email programs, with inline styles and an unsubscribe link, and 3 pictures drawn for them, ready to import into the client's mailing service. The pictures here are screenshots of the emails.

Client: Juniper & Oak, a small online shop of handmade ceramics and home goods. Task: two emails for their mailing service: a welcome email with 10% off the first order and a spring sale email with 20% off vases and planters, in sand, terracotta and olive.

The client and all details are made up.

About this service

A launch email has to make one new thing clear fast: what it is, who it is for, what is different and where to get it. We write and build it from your brief: a headline with the product name, a large picture, three or four key features in plain words, the price and launch date if you give them, and a button to your shop page, pre-order link or messenger. Pictures are drawn for the email in your style, or your own product photos are used, since a drawn picture cannot show your real product exactly. Tables 600 px wide, one column on phones, an unsubscribe link placeholder. We do not invent specs, reviews or stock, and we do not send the email.

What is included

  • What you getA ZIP archive with the HTML of each launch email and its pictures, and a preview on the order page.
  • The product up frontName, a large picture and one line on why it matters
  • Key featuresThree or four benefits from your brief, no invented specs
  • Price and buttonPrice, launch date and a button to your shop or pre-order page
  • Built for email programsTables and inline styles, 600 px wide, one column on phones
  • Unsubscribe linkA placeholder in the footer that you replace with your service's own link

How it works

  1. 1
    ProductYou describe the product, its price, the date and where to buy it
  2. 2
    Emails and previewWe write the texts, draw the pictures and build the emails for you to look through
  3. 3
    ArchiveYou check every fact and price, download the archive and ask for changes within your package

What we need from you

The product's name, what it does and who it is for, its main features and specs as they really are, the price and launch or delivery date if they should be shown, and the page for buying or pre-ordering. Also who gets the email and the sender's details for the footer exactly as they should appear. Optionally up to 5 pictures as PNG, JPEG or WebP: your logo and real photos of the product that you have the right to use.

We will ask you:

  • What is the product?
  • What makes it different?
  • Price and date
  • Where can people buy or pre-order?
  • Sender's details for the footer

Compare packages

Basic1 launch email$17StandardTeaser and launch$31Premium4 launch emails$52
Deadline1 day2 days2 days
Revisions123
Emails124
Pictures drawn for the emails234
Phone versionYesYesYes
Unsubscribe linkYesYesYes
OrderOrderOrder

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will the pictures show my real product?

Only your own photos show it exactly. Without them, pictures are drawn in the spirit of the product and the brand: fine for a teaser, but for the launch email we suggest uploading real photos.

Can people pre-order in the email?

No: an email has no checkout or payment. The button leads to your pre-order page, your shop or a messenger.

Can you add customer reviews?

Only real reviews you give us and may publish. We do not write reviews, ratings or quotes.

Can the teaser keep the product a secret?

Yes: the teaser can show a detail or a hint and the launch date, and the launch email reveals the rest.

Can I add our launch video?

Email programs do not play video, so the email gets a picture with a play sign that leads to your video.

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