Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
SEO audit: website of a regional plumbing company
Summary
| Area | Score | Main issue |
|---|---|---|
| Indexing and crawling | Needs work | 38 blog tags pages indexed, thin content |
| Technical health | Fair | Mobile load time 4.8 s on service pages |
| On-page | Needs work | 11 of 18 service pages share near-identical titles |
| Local signals | Weak | Town pages are copies with the town name swapped |
| Content | Fair | Blog traffic is high, but posts do not link to services |
Findings (excerpt)
1. Duplicate and weak titles (high priority)
11 service pages use the pattern "Plumbing Services | Northgate". Searchers and search engines cannot tell "boiler repair" from "drain unblocking".
| Page | Current title | Suggested title |
|---|---|---|
| /boiler-repair | Plumbing Services, Northgate | Boiler Repair in [City], Same-Day Callout, Northgate |
| /blocked-drains | Plumbing Services, Northgate | Blocked Drains Cleared in [City] from £89, Northgate |
2. Town pages are near duplicates (high priority)
The 7 town pages are 94% identical text. Each needs at least 250 words unique to that town: areas covered, typical jobs there, travel time, a local customer review.
3. Slow service pages on mobile (medium)
Hero images average 1.9 MB. Compressing to WebP and setting width to 1,200 px would bring load time to about 2.5 s.
4. Blog does not pass value to services (medium)
The top 10 posts get 62% of organic visits, but only 2 of them link to a service page. "Why is my boiler losing pressure?" alone gets about 1,100 visits a month and links nowhere.
5. Tag pages indexed (low)
38 /tag/ pages with 1–3 posts each. Set them to noindex.
Prioritised action plan
| # | Action | Effort | Impact | Who |
|---|---|---|---|---|
| 1 | Rewrite titles and meta descriptions for 18 service pages | 1 day | High | Content |
| 2 | Write unique content for 7 town pages | 3–4 days | High | Content |
| 3 | Add service links to the top 10 blog posts | 2 hours | Medium | Content |
| 4 | Compress hero images | 2 hours | Medium | Developer |
| 5 | Noindex tag pages, update sitemap | 1 hour | Low | Developer |
Re-check: crawl again 6 weeks after items 1–3 are live and compare impressions for "[service] + [town]" queries.
Client: Northgate Plumbing & Heating, 11 engineers, serving one city and 6 nearby towns Site: 214 pages: home, 18 service pages, 7 town pages, 160 blog posts, contact and legal pages Goal: more calls from local searches such as "boiler repair [town]"
The client and all details are made up.
About this service
Crawlers like Screaming Frog, Sitebulb or Ahrefs report redirect chains, loops and 404s by the hundred, but the raw export does not tell you which ones matter or where each broken URL should point. You paste the relevant rows of your crawl export, and we sort them: chains to collapse into one hop, loops to break, 404s worth redirecting because they have links or traffic, 404s that are fine as they are, and internal links that should be updated instead of redirected.
What is included
- What you getA fix list from your crawl rows: redirect map with source and best target, chains collapsed to one hop, internal links to update with the page they sit on, and 404s safe to leave, delivered as text you can paste into a sheet or redirect plugin.
- Redirect mapEach broken URL with its best target
- Chains and loopsCollapsed to a single hop
- Internal link fixesLinks to update at the source
- 404s to leaveJunk URLs that should stay gone
How it works
- 1ExportYou paste the crawl rows
- 2SortingWe sort and pick targets
- 3Fix listYou apply redirects and link fixes
What we need from you
A link to the site and the crawl export rows pasted as text: redirect chains, 3xx and 4xx URLs with their source pages, plus inbound link counts or traffic for the 404s if your tool shows them.
We will ask you:
- Which crawler did the export come from?
- Paste the redirect and 404 rows with their source pages
- How will the redirects be added?
Compare packages
| Packages | BasicUp to 100 rows$12 | StandardUp to 400 rows$25 | PremiumUp to 1,000 rows$45 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 2 |
| Crawl rows reviewed | up to 100 | up to 400 | up to 1,000 |
| Redirect map | Yes | Yes | Yes |
| Internal links to update | Yes | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can I attach the export file?
This service works with pasted text, so copy the rows from the export into the brief. If the export is long, paste the 3xx and 4xx rows only.
Should every 404 be redirected?
No. Only URLs that had links, traffic or a clear replacement. Redirecting everything to the home page is treated as a soft 404 and helps no one.
Do you add the redirects to my server?
No, we do not log in to your site or server. The list is written in a form your redirect plugin or developer can use.