商業
成果範例
Online course: budgeting basics for young adults
Course structure
| Module | Lessons | Learning goal |
|---|---|---|
| 1. Where your money goes | 1.1 Tracking for 30 days · 1.2 Fixed vs flexible costs | Know your real monthly spending |
| 2. Building a budget | 2.1 The 50/30/20 rule · 2.2 Your first budget in one hour | Have a working budget |
| 3. Safety net | 3.1 Emergency fund · 3.2 Dealing with debt | Plan a 3-month cushion |
| 4. Making it stick | 4.1 Standing transfers and savings pots · 4.2 Monthly money date | Keep the budget going |
Lesson 2.1 — The 50/30/20 rule (excerpt)
Goal: by the end of this lesson you can split your take-home pay into three parts and see which one is out of balance.
Imagine your take-home pay is $3,000 a month. The 50/30/20 rule says:
- 50% — needs ($1,500): rent, groceries, transport, minimum loan payments. Things you'd still pay for if you lost your job tomorrow.
- 30% — wants ($900): eating out, streaming, gym, trips. Life is meant to be enjoyed; this part makes the budget something you can actually live with.
- 20% — future you ($600): emergency fund, extra debt payments, saving for goals.
Here's the honest part: in many cities rent alone eats 40% of a first salary. That's fine. The rule is a compass, not a law. If needs take 60%, the question is simply: where do the extra 10% come from — wants, or future you, and for how long?
Example. Sam earns $2,800. Rent and bills: $1,550 (55%). Wants: $950 (34%). Savings: $300 (11%). Sam doesn't need to cut everything. Moving $150 from takeaway to savings brings him to 16% in one step.
Practice task
- Take last month's spending from Lesson 1.1
- Sort every line into Needs, Wants or Future
- Work out each share as a percentage of take-home pay
- Write one change that moves you 5% closer to 50/30/20
Quick check (with answers)
- Your phone bill is a… need (you need a working phone; the newest model is a want)
- Paying more than the minimum on a credit card counts as… future you
- True or false: if your needs exceed 50%, the budget has failed. False — adjust the other two parts
Client: a personal finance coach. Audience: people aged 20–30 with a first full-time job. Format: short video lessons with a text version and a worksheet.
客戶與所有細節皆為虛構。
關於此服務
電子郵件迷你課程通常是新訂閱者從您這裡收到的第一份內容,因此每封信都要教一件實用的事,幾分鐘內讀完,並讓人想打開下一封。我們撰寫從歡迎信到最後一堂課的整個系列,附主旨、每封一個重點與一個小任務,最後一封自然引導到您的產品或預約。這些郵件適用於任何註冊後自動寄送系列信的電子報服務。
包含內容
- 您會收到的內容一系列課程郵件,附主旨與預覽文字;進階版另附註冊頁面文字與結尾優惠郵件。內容以格式化文字呈現在訂單頁面,一封接一封,可直接貼到您的電子報服務。
- 每封一堂課3 至 5 分鐘即可讀完
- 主旨附預覽文字
- 小任務可以邀請對方回信
- 自然引導至您的優惠不必每封都強力推銷
- 註冊頁面文字進階版提供
服務流程
- 1需求說明由您提供主題與優惠
- 2規劃我們規劃每封一堂課
- 3郵件我們撰寫整個系列
需要您提供的資料
主題、誰會訂閱以及他們想要什麼、課程最後要引導到的產品或服務、郵件寄送頻率,以及您的寫作語氣或一封範例郵件。
我們會詢問您:
- 這個迷你課程的主題是什麼?
- 訂閱者課程結束後應該購買或預約什麼?
- 郵件多久寄一次?
- 您使用哪個電子報服務?
比較方案
付款保障
下單時付款,但只有在驗收成果後,款項才會撥付。
- 固定價格付款後,方案價格不會變動。
- 款項先行保留付款時,金額只會先保留,在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查,您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內,可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改,成果將自動驗收。若您在交付後於訂單聊天室留言,訂單會暫停自動驗收;我們回覆後,可能會重新起算 3 天,並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善,或製作時間超過交付期限的兩倍,請在訂單聊天室留言:我們將重新製作,或全額退還款項。
常見問題
你們會在我的電子報服務中設定這個系列嗎?
不會,我們不會登入您的帳號。每封郵件由您貼到系列中,並設定郵件之間的間隔。
為什麼一封郵件只有一堂課?
訂閱者會在其他郵件之間用手機閱讀。一個重點加一個任務,能讓他們願意打開下一封。
可以用我的口吻撰寫嗎?
可以,請把您的一兩封郵件或貼文貼到需求說明中,我們會依循其語氣。
沒有找到您要的答案?


