Blog: Page 2
Guides and tips on writing, SEO, social media and ordering work with a fixed price and deadline.
How to order an illustration and get what you imagined: a one-page brief
What to put in an illustration brief so the first version is close to what you imagined: purpose, size, style, references and what to avoid.
Social media image sizes in 2026: a cheat sheet for covers and banners
Image sizes for posts, stories, covers and banners on Instagram, Facebook, LinkedIn, X, YouTube and Pinterest, plus rules that keep text readable.
How to order a translation: literal, adaptation or localization
Three kinds of translation, when each one fits, and what to send with the text so the result reads naturally and keeps your terms.
An interior design concept: what it includes and how to prepare for it
What an interior concept is, what it shows and what it does not, and what to prepare so the images match your room and your taste.
10 Excel and Google Sheets formulas that save hours
Ten formulas that work in both Excel and Google Sheets: lookups, sums by condition, unique lists, filters and text cleanup, with examples.
How to write instructions people understand the first time
Seven rules for user guides, help articles and work procedures: one task per guide, numbered steps, one action per step and a test on a real reader.
A contract template: the sections every agreement needs
The nine sections found in almost every business agreement, what each one should say, and the mistakes that cause disputes later.
How to turn your expertise into an online course: the module structure
How to define the course result, split it into modules and lessons, add practice and keep students to the end, with a sample structure.
A welcome email sequence: what to send new customers in the first week
Which emails to send in the first seven days after sign-up, how to write each one so it gets opened, and what to measure.
Unit economics in plain words: is your business making money?
How to work out whether one customer earns you more than they cost, with five numbers, a worked example and ways to improve them.
A product description that sells: structure and examples
A six-part structure for product descriptions, how to turn features into benefits and the mistakes that cost sales.
How to write a resume that gets read: 7 rules
Seven rules that help a resume get past the first seconds of a recruiter's attention, plus what to put in a cover letter.