B2B SEOFrom Scratch

B2B and SaaS keyword research by funnel stage

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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.

The money is reserved when you pay and released only once you accept the work.

B2B and SaaS keyword research by funnel stage

Example result

Example for the Standard package

Keyword research: a local dog grooming salon

Keyword map by page

Home page — dog grooming Riverton

KeywordMonthly searchesDifficultyIntent
dog grooming riverton880MediumLocal / commercial
dog groomer near me2,400*HighLocal
pet grooming riverton320LowLocal
best dog groomers in riverton140LowComparison

*Local share estimated for the city area.

Service page — Full groom

KeywordSearchesDifficultyIntent
full dog grooming service210LowCommercial
dog haircut riverton170LowLocal
poodle grooming riverton90LowLocal
doodle haircut styles1,300MediumInformational → blog

Service page — Bath & nail trim

KeywordSearchesDifficultyIntent
dog nail trimming near me1,600MediumLocal
dog bath riverton110LowLocal
how often to trim dog nails2,900LowInformational → blog

Prices page

KeywordSearchesDifficultyIntent
how much does dog grooming cost3,600MediumInformational / commercial
dog grooming prices riverton90LowLocal

New pages worth creating

  • Puppy's first groom — 14 keywords, ~1,100 searches total; no competitor in the city has a dedicated page
  • Cat grooming — 9 keywords, ~600 searches; the salon offers it but the site doesn't mention it

Blog topics from informational keywords

  1. Doodle haircut styles: 8 looks and how to ask for them
  2. How often should you trim your dog's nails?
  3. What does dog grooming cost in Riverton, and why prices differ

Negative keywords (for ads)

free, diy, school, course, jobs, salary, clippers for sale

Files delivered

  • keywords.xlsx — 1,000 keywords, volume, difficulty, intent, target page
  • page-map.xlsx — one tab per page with primary and supporting keywords

Client: Fluff & Fold, a dog grooming salon in a mid-sized US city (fictional "Riverton"). Site: home page, 4 service pages, prices, blog. Scope: 1,000 keywords collected, cleaned and grouped by page. Below is an excerpt of the main groups.

The client and all details are made up.

About this service

We research keywords for a B2B or SaaS product and sort them by funnel stage: problem searches at the top, solution and comparison searches in the middle, and "pricing", "alternative" and "vs" searches at the bottom. B2B volumes are small but each lead is valuable, so niche queries with clear buying intent get priority over broad traffic. Each group is tied to the page type that should rank for it.

What is included

  • What you getA spreadsheet of keywords grouped by funnel stage and page type (blog post, feature page, comparison, landing page), with priority marked.
  • Funnel stagesProblem, solution, decision
  • Bottom-funnel termsPricing, alternatives, vs
  • Page type for each groupBlog, feature, comparison
  • Competitor termsWhere they get found
  • Priority markedBuying intent first

How it works

  1. 1
    BriefYou describe the product and buyer
  2. 2
    ResearchWe collect and sort by funnel stage
  3. 3
    DeliveryYou get the grouped keyword list

What we need from you

A link to your product, who buys it (role and company size), your main competitors and the market and language you target.

We will ask you:

  • What does your product do?
  • Who buys it?
  • Who are your main competitors?
  • Which market and language?

Compare packages

PackagesBasicUp to 200 keywords$15StandardUp to 600 keywords$29PremiumUp to 1,500 keywords$55
Deadline2 days3 days5 days
Revisions123
Keywordsup to 200up to 600up to 1,500
Competitors analyzedup to 2up to 4up to 6
Funnel stagesYesYesYes
Order BasicOrder StandardOrder Premium

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Why are some keywords so small?

In B2B, a query searched a few dozen times a month can bring more customers than a broad one with thousands. We mark those as priority when the intent is clear.

Should we target competitor names?

"Competitor alternative" and "X vs Y" pages are common and effective, as long as the comparison is fair. The list shows which ones are worth it.

Can you write the content too?

Yes, order a SaaS blog post or comparison article for any group and paste its keywords into the brief.

Did not find your answer?

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