LinkedIn adsAdvertising Texts

LinkedIn ad copy for B2B campaigns

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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.
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The money is reserved when you pay and released only once you accept the work.

LinkedIn ad copy for B2B campaigns

Example result

Example for the Standard package

Sales copy: ads and landing page for a weekend pottery workshop

Core message

You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.

Ad variants to test

#HeadlineTextAngle
AYour first bowl, this weekendTwo days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed.Outcome
BNever touched clay? Perfect.Our weekend workshop is built for complete beginners. Small group, all materials included.Fear of being bad at it
CA weekend away from screensTwo days, wet clay and a wheel. Leave with mugs and bowls you made yourself.Escape

Call to action on all three: See dates

Landing page

Make your first bowl this weekend

Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.

[Button] Choose your weekend: $240

What happens over two days

  • Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
  • Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
  • Two weeks later: your pieces are fired twice and ready to collect.

Why six people

With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.

What is included

Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.

Questions people ask

I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.

Next weekends fill quickly

Six places per group, three groups a month.

[Button] See dates and book

Objections handled

ObjectionWhere it is answered
"I'll be bad at it"Ad B, FAQ 1
"$240 is a lot"What is included, 3 pieces to keep
"My plans might change"FAQ 2

Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces

The client and all details are made up.

About this service

We write LinkedIn ad copy for B2B campaigns, where the reader is at work and decides by job role: introductory text with the point in the first 150 characters, a headline up to 70 characters and, if needed, Lead Gen Form or Conversation Ad texts. Messages are written per role, because a CFO and a team lead care about different things.

What is included

  • What you getAd variants with introductory text and headline, grouped by job role, and in higher packages the Lead Gen Form texts and a Conversation Ad flow with reply buttons.
  • Point in the first 150 charactersBefore LinkedIn cuts the text
  • Messages by job roleDifferent pain for different titles
  • B2B proofNumbers, clients and use cases
  • Lead Gen Form textsHeadline, details and thank-you message
  • Conversation Ad flowMessage with reply buttons in the top package

How it works

  1. 1
    BriefYou describe the offer and target roles
  2. 2
    MessagesWe match the pain and proof to each role
  3. 3
    WritingWe write the ads and forms

What we need from you

What you offer, the job titles, industries and company sizes you target, the asset or next step (demo, whitepaper, webinar) and proof such as client logos or results.

We will ask you:

  • Which job titles and industries do you target?
  • What is the next step you offer?
  • What proof can the ads mention?

Compare packages

Basic3 ad variants$15Standard6 ad variants$29Premium10 ad variants$55
Deadline1 day3 days4 days
Revisions123
Ad variants3610
Job roles covered123
FormatsSingle image adSingle image, Lead Gen FormImage, Lead Gen Form, Conversation Ad
OrderOrderOrder

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will you run the campaign in Campaign Manager?

No, we deliver the texts. You set up targeting and publish the ads.

Why separate messages for each role?

LinkedIn lets you target by job title, so ads that speak to one role usually get better clicks and cheaper leads than a generic message.

Do you guarantee leads?

No. Results depend on targeting, budget and your offer, but clear role-based copy gives the campaign a better start.

Did not find your answer?

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