Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
The client and all details are made up.
About this service
A printed sales letter has a few seconds on the kitchen table to avoid the bin, so the envelope teaser, the opening line and the postscript do most of the work, and the offer has to be easy to act on with a phone call, a short web address or a reply card. We write direct mail letters for local services, charities, subscriptions and mail-order offers in a personal, one-to-one voice, with the offer, the deadline and the response method repeated where readers look. Every claim and price comes from what you confirm.
What is included
- What you getA direct mail sales letter with envelope teaser lines, headline, body, postscript and, from Standard, reply card or order form text. You get it as text on the order page for your designer or print shop.
- Envelope teaserA reason to open it
- Personal openingWritten to one reader
- Offer and deadlineRepeated where readers look
- P.S. that sellsOften the most read line
- Easy responsePhone, short URL or reply card
How it works
- 1BriefYou describe the offer and the list
- 2LetterWe write the letter and teaser
- 3DeliveryYou send it to print and mail
What we need from you
What you offer and to whom, the price and any deadline or bonus, how readers should respond, the mailing list you will use and any proof such as reviews or years in business.
We will ask you:
- What are you offering, and at what price?
- Who will receive the letter?
- How should readers respond?
- Is there a deadline or bonus for responding?
Compare packages
| Packages | Basic1-page letter$15 | Standard2-page letter and reply card$29 | Premium4-page letter, 2 openings to test$55 |
|---|---|---|---|
| Deadline | 1 day | 3 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Letter length | 1 page | up to 2 pages | up to 4 pages |
| Envelope teaser options | 1 | 2 | 3 |
| Reply card or order form text | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you print and mail the letters?
No. We write the text; your print shop or mailing house handles design, printing and postage.
Do you provide the mailing list?
No, the list comes from you or a list broker. Tell us who is on it so the letter speaks to them.
Can the letter also be sent as an email?
The text can be adapted, but long printed letters work differently on screen. An email version is a separate small order.