Search adsAdvertising Texts

Google Ads search ad headlines and descriptions

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  • Revisions within the package are free.
  • If you do not respond within 3 days of delivery, the work is accepted automatically.
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The money is reserved when you pay and released only once you accept the work.

Google Ads search ad headlines and descriptions

Example result

Example for the Standard package

Sales copy: ads and landing page for a weekend pottery workshop

Core message

You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.

Ad variants to test

#HeadlineTextAngle
AYour first bowl, this weekendTwo days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed.Outcome
BNever touched clay? Perfect.Our weekend workshop is built for complete beginners. Small group, all materials included.Fear of being bad at it
CA weekend away from screensTwo days, wet clay and a wheel. Leave with mugs and bowls you made yourself.Escape

Call to action on all three: See dates

Landing page

Make your first bowl this weekend

Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.

[Button] Choose your weekend: $240

What happens over two days

  • Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
  • Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
  • Two weeks later: your pieces are fired twice and ready to collect.

Why six people

With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.

What is included

Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.

Questions people ask

I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.

Next weekends fill quickly

Six places per group, three groups a month.

[Button] See dates and book

Objections handled

ObjectionWhere it is answered
"I'll be bad at it"Ad B, FAQ 1
"$240 is a lot"What is included, 3 pieces to keep
"My plans might change"FAQ 2

Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces

The client and all details are made up.

About this service

We write responsive search ads for Google Ads: headlines up to 30 characters and descriptions up to 90, built around the keywords of each ad group. Headlines cover different jobs (keyword, benefit, proof, offer, call to action), so Google has real variety to combine, and we flag which ones are worth pinning.

What is included

  • What you getA table per ad group with up to 15 headlines and 4 descriptions within the character limits, plus sitelink and callout texts in higher packages, ready to paste into Google Ads Editor.
  • Character-limit safe30 for headlines, 90 for descriptions
  • Headlines with different jobsKeyword, benefit, proof, offer, CTA
  • Pinning suggestionsWhich headline should always show first
  • Policy-aware wordingNo ALL CAPS, gimmicky symbols or unproven "#1"
  • Sitelinks and calloutsShort extension texts in higher packages

How it works

  1. 1
    BriefYou share keywords, offer and landing page
  2. 2
    AnglesWe pick the benefits and proof per ad group
  3. 3
    WritingWe write and count every headline

What we need from you

What you advertise, the keywords or themes of each ad group, the landing page link, your offer (price, discount, free trial) and the facts you can prove.

We will ask you:

  • What keywords or themes does each ad group target?
  • What is your offer and main advantage?
  • Which landing page will the ads lead to?

Compare packages

Basic1 ad group$12Standard3 ad groups$25Premium6 ad groups$45
Deadline1 day3 days4 days
Revisions123
Ad groups136
Headlines and descriptions per group15 + 415 + 415 + 4
Sitelinks and calloutsNoYesYes
OrderOrderOrder

Payment protection

You pay when you order, but the money is released only for accepted work.

  • Fixed priceThe package price does not change after you pay.
  • The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
  • Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
  • Free revisionsAsk for changes within your brief as many times as the package allows.
  • Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
  • Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
How it works →

Questions and answers

Will you set up the campaign in my account?

No, we deliver the texts. You or your team paste them into Google Ads or Google Ads Editor.

Do you use keyword insertion?

Only when it reads well for every keyword in the group. Otherwise a written headline works better.

Do you guarantee a click-through rate?

No. Results depend on bids, keywords and the landing page, but varied and relevant ads give Google more to work with.

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