成果範例
Sales copy: ads and landing page for a weekend pottery workshop
Core message
You will leave with pieces you made yourself, even if you have never touched a wheel. The small group is the proof: there is time to help everyone.
Ad variants to test
| # | Headline | Text | Angle |
|---|---|---|---|
| A | Your first bowl, this weekend | Two days at the wheel, 6 people per group, 3 finished pieces to take home. No experience needed. | Outcome |
| B | Never touched clay? Perfect. | Our weekend workshop is built for complete beginners. Small group, all materials included. | Fear of being bad at it |
| C | A weekend away from screens | Two days, wet clay and a wheel. Leave with mugs and bowls you made yourself. | Escape |
Call to action on all three: See dates
Landing page
Make your first bowl this weekend
Two days at the pottery wheel in a group of six. You go home with at least three pieces you made yourself, glazed and fired.
[Button] Choose your weekend: $240
What happens over two days
- Saturday: centring clay, opening and pulling your first walls. Most people have a cylinder by lunch.
- Sunday: trimming yesterday's pieces, adding handles and choosing glazes.
- Two weeks later: your pieces are fired twice and ready to collect.
Why six people
With six students and one teacher, nobody waits long for help. When your clay goes off-centre, someone is there to show you why.
What is included
Clay, tools, apron, glazes, two firings, tea and snacks. You only need clothes that can get dirty.
Questions people ask
I'm not artistic. Will I manage? The wheel is a skill, not a talent; the first day is all technique. What if I can't make the dates? Transfer to another weekend free of charge up to 7 days before. Can I come with a friend? Yes. Book two places together and you will share a bench.
Next weekends fill quickly
Six places per group, three groups a month.
[Button] See dates and book
Objections handled
| Objection | Where it is answered |
|---|---|
| "I'll be bad at it" | Ad B, FAQ 1 |
| "$240 is a lot" | What is included, 3 pieces to keep |
| "My plans might change" | FAQ 2 |
Client: Kiln Corner, a small pottery studio running 2-day wheel-throwing workshops for beginners ($240, max 6 people) Buyer: adults aged 28–50 who want a hands-on hobby and have never touched clay Claims the client confirmed: groups of 6 maximum, all materials and two firings included, every student takes home at least 3 finished pieces
客戶與所有細節皆為虛構。
關於此服務
安裝廣告活動只給你幾行簡短的文字，而人們在一秒內就決定這個 App 能不能解決他們的問題。我們為 Google App 廣告活動、Meta App 廣告與 TikTok 撰寫廣告文字，呈現一個清楚的使用情境、App 能派上用場的時刻，以及現在就安裝的理由，例如免費方案或試用。
包含內容
- 您會得到什麼符合各平台限制的廣告文字組合：Google App 標題與說明、Meta 主要文字與標題、TikTok 說明文字，並附依使用情境區分的變化版本。
- 使用情境變化版本每個版本一項 App 的功用
- 平台限制Google 30/90、Meta 與 TikTok 的長度
- 安裝誘因免費方案、試用、評分、社會認同
- 與商店一致的宣稱與您的商店頁面承諾相同
服務流程
- 1需求說明您分享 App、用戶與優惠
- 2使用情境我們挑出 App 能幫上忙的時刻
- 3撰寫我們撰寫各平台的文字組合
需要您提供的資料
App 名稱與商店連結、主要使用情境與功能、App 的對象、免費方案或試用條款，以及您可引用的評分或用戶數。
我們會詢問您：
- 人們使用您的 App 最主要的三件事是什麼？
- 哪些平台會投放安裝廣告？
- 有免費方案、試用或首月優惠嗎？
比較方案
付款保障
下單時付款，但只有在驗收成果後，款項才會撥付。
- 固定價格付款後，方案價格不會變動。
- 款項先行保留付款時，金額只會先保留，在您驗收後才會撥付給服務。
- 交付前檢查每份成果在交到您手上之前都會經過品質檢查，您也可以在驗收前於訂單頁面查看成果。
- 免費修改在需求說明範圍內，可依方案允許的次數提出修改。
- 3 天後自動驗收若您在交付後 3 天內未驗收也未提出修改，成果將自動驗收。若您在交付後於訂單聊天室留言，訂單會暫停自動驗收；我們回覆後，可能會重新起算 3 天，並會在聊天室中告知。
- 重新製作或全額退款若成果不符合您的需求說明且修改後仍未改善，或製作時間超過交付期限的兩倍，請在訂單聊天室留言：我們將重新製作，或全額退還款項。
常見問題
你們也會撰寫 App Store 的說明嗎？
這項訂單不含此項，但我們會閱讀您的商店頁面，並標出廣告中商店頁面無法支持的宣稱。
Apple Search Ads 呢？
Apple Search Ads 使用您的商店中繼資料，因此我們提供關鍵字與自訂產品頁面的文字構想，而不是廣告文案。
你們會保證每次安裝成本嗎？
不會。安裝成本取決於出價、素材與商店頁面，但清楚的使用情境文字有助於吸引合適的用戶點擊。
沒有找到您要的答案？