Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Social media posts: a month for a neighbourhood plant shop
Monthly plan
| # | Type | Topic |
|---|---|---|
| 1 | Tip | 3 signs your plant needs a bigger pot |
| 2 | Product | New arrivals: trailing plants for shelves |
| 3 | Story | How our oldest monstera survived a move |
| 4 | Engagement | "Name this plant" quiz |
| 5 | Tip | Winter watering: why less is more |
| 6 | Event | Saturday repotting workshop |
| 7–12 | Mix | Pet-safe plants, customer corner, gift guide, behind the scenes, care myth, offer |
Post 1 — Tip
Your plant isn't sulking. It's cramped.
3 signs it's time for a bigger pot:
- Roots peeking out of the drainage hole
- Water runs straight through without soaking in
- New leaves are smaller than the old ones
Spotted one of these? Bring your plant to our repotting bar. We'll pick the pot, you get your hands dirty. 🌱
#houseplanttips #repotting #plantcare
Picture idea: close-up of roots coming out of a pot, shot from below.
Post 3 — Story
Meet Gus. He's 11 years old and has survived two moves, one cat and a very bad winter.
Gus was the first plant we ever sold — and the customer gave him back when she moved abroad. He lives by our counter now, a bit lopsided and very proud. Every big leaf on him is a year of someone remembering to water.
What's the oldest plant in your home? Tell us its name below.
Picture idea: Gus by the counter, morning light, the shop cat in the frame.
Post 5 — Tip
Most houseplants die in winter from too much love.
Less light means slower growth, and slower growth means less water. Before you water, push a finger 2 cm into the soil. Dry? Water. Damp? Walk away.
Save this post for the next cold snap.
#winterplantcare #overwatering
Post 6 — Event
Repotting workshop this Saturday, 11 am.
Bring one plant (or buy one here), we bring soil, pots and coffee. In 60 minutes you'll learn how to choose the right mix and not hurt the roots. 8 seats, $25 including the pot.
Reply "SEAT" in our messages to book.
Picture idea: hands pressing soil around a small fern, flat lay.
Client: Leaf & Loam, a small plant shop with a repotting bar. Platform: Instagram. Voice: friendly, a little nerdy about plants, never preachy. Set: 12 posts for one month. Below: the plan and 4 posts in full.
The client and all details are made up.
About this service
B2B buyers read different things at different stages: articles that name the problem, comparisons and guides while they research, case studies and pricing pages when they shortlist, and onboarding content after they sign. We plan your content by buying stage for your target roles: topics for each stage, the format (article, case study, email, webinar, checklist), the question each piece answers, how pieces link to the next stage, and how sales can use them in follow-ups. The plan works from what you sell and the objections your sales team hears.
What is included
- What you getA B2B content plan organised by buying stage with topics, formats, the question each piece answers, links between stages and sales use notes, as text and tables on the order page.
- Stage mapProblem, research, shortlist, decision, onboarding
- Topics by roleWhat each buyer role cares about
- Format per pieceArticle, case, email, webinar or checklist
- Objection coveragePieces that answer what sales hears
- Sales use notesWhen to send which piece
How it works
- 1BuyersYou describe roles, cycle and objections
- 2PlanningWe plan content for each stage
- 3ProductionYour team writes and publishes
What we need from you
What you sell and to which roles and industries, the typical sales cycle, questions and objections buyers raise, content you already have (links), competitors, and how many pieces per month you can produce.
We will ask you:
- Who buys from you, and who else is involved?
- How long is your typical sales cycle?
- Which objections does your sales team hear most?
- What content do you already have?
Compare packages
| Packages | BasicStage plan$19 | StandardQuarter plan by role$35 | PremiumFull B2B plan$65 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 3 |
| Pieces planned | 12 | 24 | 36 |
| Buyer roles | 1 | up to 2 | up to 3 |
| Briefs per piece | No | short | full |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
How is this different from an editorial calendar?
A calendar sets dates. This plan sets which content moves a buyer from one stage to the next, so you can then put it on a calendar.
Do you write the articles and case studies?
Not in this offer. Each piece gets a topic and, in higher packages, a brief that writers or other orders can use.
Can it include LinkedIn posts?
Yes, as a distribution format for each piece, so one article becomes several posts.