Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Social media posts: a month for a neighbourhood plant shop
Monthly plan
| # | Type | Topic |
|---|---|---|
| 1 | Tip | 3 signs your plant needs a bigger pot |
| 2 | Product | New arrivals: trailing plants for shelves |
| 3 | Story | How our oldest monstera survived a move |
| 4 | Engagement | "Name this plant" quiz |
| 5 | Tip | Winter watering: why less is more |
| 6 | Event | Saturday repotting workshop |
| 7–12 | Mix | Pet-safe plants, customer corner, gift guide, behind the scenes, care myth, offer |
Post 1 — Tip
Your plant isn't sulking. It's cramped.
3 signs it's time for a bigger pot:
- Roots peeking out of the drainage hole
- Water runs straight through without soaking in
- New leaves are smaller than the old ones
Spotted one of these? Bring your plant to our repotting bar. We'll pick the pot, you get your hands dirty. 🌱
#houseplanttips #repotting #plantcare
Picture idea: close-up of roots coming out of a pot, shot from below.
Post 3 — Story
Meet Gus. He's 11 years old and has survived two moves, one cat and a very bad winter.
Gus was the first plant we ever sold — and the customer gave him back when she moved abroad. He lives by our counter now, a bit lopsided and very proud. Every big leaf on him is a year of someone remembering to water.
What's the oldest plant in your home? Tell us its name below.
Picture idea: Gus by the counter, morning light, the shop cat in the frame.
Post 5 — Tip
Most houseplants die in winter from too much love.
Less light means slower growth, and slower growth means less water. Before you water, push a finger 2 cm into the soil. Dry? Water. Damp? Walk away.
Save this post for the next cold snap.
#winterplantcare #overwatering
Post 6 — Event
Repotting workshop this Saturday, 11 am.
Bring one plant (or buy one here), we bring soil, pots and coffee. In 60 minutes you'll learn how to choose the right mix and not hurt the roots. 8 seats, $25 including the pot.
Reply "SEAT" in our messages to book.
Picture idea: hands pressing soil around a small fern, flat lay.
Client: Leaf & Loam, a small plant shop with a repotting bar. Platform: Instagram. Voice: friendly, a little nerdy about plants, never preachy. Set: 12 posts for one month. Below: the plan and 4 posts in full.
The client and all details are made up.
About this service
Employees miss important news when it arrives through six channels at random times, and they stop reading when every message is marked urgent. We write an internal communications plan for HR or internal comms: which channel is used for what (email newsletter, Slack or Teams, intranet, all-hands, team meetings), a regular rhythm, how to announce changes in the right order so managers hear first, templates for recurring messages and the signs that people are actually reading. It works for a regular quarter or around a specific change such as a reorganisation or a new policy.
What is included
- What you getAn internal communications plan with a channel guide, a regular calendar, announcement sequences, message templates and reading signals, as text on the order page.
- Channel guideWhat goes where, and what does not
- Regular rhythmWeekly, monthly and quarterly touchpoints
- Change sequenceLeaders, managers, then everyone
- Message templatesNewsletter, update and announcement
- Reading signalsSimple ways to check it lands
How it works
- 1ContextYou describe the company and channels
- 2PlanningWe plan channels, rhythm and templates
- 3RolloutYour team uses the plan and templates
What we need from you
Company size and locations, the channels you use, what goes wrong today, upcoming changes or events, who sends messages (HR, leadership, managers), and the tone of your company.
We will ask you:
- How many employees, and in how many locations?
- Which channels do you use now?
- What goes wrong with internal communication today?
- Is there a specific change coming?
Compare packages
| Packages | BasicChannel guide and rhythm$15 | StandardQuarterly plan$29 | PremiumFull comms plan$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 3 |
| Period | 1 month | 3 months | 3 months |
| Message templates | 3 | 6 | 10 |
| Change sequence | No | 1 | up to 2 |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Can you write sensitive announcements like layoffs?
We plan the sequence and draft clear, respectful wording. Have HR and legal review anything about jobs or contracts before it goes out.
Does it cover frontline staff without email?
Yes. Tell us how they get news, such as shift briefings, noticeboards or a messaging app, and we plan for those channels.
Can we get a newsletter written each month?
This plan includes the template. Writing each issue is a separate recurring order.