Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Email sequence: 3-email welcome series for a sourdough baking course
Sending plan
| When | Job | |
|---|---|---|
| 1 | Right after sign-up | Deliver the guide, set expectations |
| 2 | Day 3 | Solve the most common starter problem, build trust |
| 3 | Day 6 | Offer the course with a 48-hour welcome price |
Email 1: Your starter guide is here
Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.
Hi {first_name},
Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.
One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.
Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.
[Button] Download the guide
Happy feeding, Maya, Rise & Crumb
Email 2: Why your starter went quiet on day 3
Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.
Hi {first_name},
If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.
What to do:
- Keep feeding at the same time each day.
- Move the jar somewhere around 24–26 °C (the top of the fridge works).
- Swap 20% of the flour for whole wheat to give it more to eat.
[Button] Watch the 3-minute feeding demo
Email 3: Your first loaf, with a welcome price
Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.
Hi {first_name},
Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.
The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.
[Button] Join the course for $69
Personalization fields: {first_name}, {signup_date}, {offer_deadline}.
Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days
The client and all details are made up.
About this service
After a trade show every visitor receives a dozen identical 'thanks for stopping by' emails in the same week, so the ones that get answers refer to the actual conversation and arrive within a day or two. We write follow-up emails for your show leads by temperature: hot leads who asked for a quote or demo, warm leads who showed interest, and cold badge scans, each with a different next step. Every email has a spot for a line about what you discussed, and the sequence spaces messages over two to three weeks.
What is included
- What you getTrade show follow-up emails for hot, warm and cold leads with subject lines and a sending schedule, as text on the order page ready for your email or CRM tool.
- Sorted by temperatureHot, warm and cold leads
- Conversation hookA spot to recall what you discussed
- Next step per groupDemo, quote, sample or content
- TimingFirst email within 48 hours
- Show offer deadlineIf you made one, with a real end date
How it works
- 1Show detailsYou describe offers and lead groups
- 2WritingWe write emails for each group
- 3SendingYou add notes and send from your tool
What we need from you
The show name and dates, what you exhibited, the offers you made at the stand (demo, quote, sample, show discount), how you sorted leads, and what you want each group to do next.
We will ask you:
- Which show was it, and what did you exhibit?
- How did you sort the leads?
- Did you make a show offer, and until when?
- What should each group do next?
Compare packages
| Packages | BasicOne follow-up email$12 | StandardEmails by lead group$25 | PremiumSequences by group$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Lead groups | 1 | 3 | 3 |
| Emails per group | 1 | 1 | up to 3 |
| Sending plan | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
We did not sort our leads. Can you still help?
Yes. We write a first email that asks leads to choose their next step, so they sort themselves.
Can you add notes for each lead?
The emails have a marked spot for your note from the conversation. Writing a line for each lead is the personalized opening lines offer in this section.
Can it work for a virtual event?
Yes. We refer to the session, chat or booth visit instead of the stand conversation.