Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Social media posts: a month for a neighbourhood plant shop
Monthly plan
| # | Type | Topic |
|---|---|---|
| 1 | Tip | 3 signs your plant needs a bigger pot |
| 2 | Product | New arrivals: trailing plants for shelves |
| 3 | Story | How our oldest monstera survived a move |
| 4 | Engagement | "Name this plant" quiz |
| 5 | Tip | Winter watering: why less is more |
| 6 | Event | Saturday repotting workshop |
| 7–12 | Mix | Pet-safe plants, customer corner, gift guide, behind the scenes, care myth, offer |
Post 1 — Tip
Your plant isn't sulking. It's cramped.
3 signs it's time for a bigger pot:
- Roots peeking out of the drainage hole
- Water runs straight through without soaking in
- New leaves are smaller than the old ones
Spotted one of these? Bring your plant to our repotting bar. We'll pick the pot, you get your hands dirty. 🌱
#houseplanttips #repotting #plantcare
Picture idea: close-up of roots coming out of a pot, shot from below.
Post 3 — Story
Meet Gus. He's 11 years old and has survived two moves, one cat and a very bad winter.
Gus was the first plant we ever sold — and the customer gave him back when she moved abroad. He lives by our counter now, a bit lopsided and very proud. Every big leaf on him is a year of someone remembering to water.
What's the oldest plant in your home? Tell us its name below.
Picture idea: Gus by the counter, morning light, the shop cat in the frame.
Post 5 — Tip
Most houseplants die in winter from too much love.
Less light means slower growth, and slower growth means less water. Before you water, push a finger 2 cm into the soil. Dry? Water. Damp? Walk away.
Save this post for the next cold snap.
#winterplantcare #overwatering
Post 6 — Event
Repotting workshop this Saturday, 11 am.
Bring one plant (or buy one here), we bring soil, pots and coffee. In 60 minutes you'll learn how to choose the right mix and not hurt the roots. 8 seats, $25 including the pot.
Reply "SEAT" in our messages to book.
Picture idea: hands pressing soil around a small fern, flat lay.
Client: Leaf & Loam, a small plant shop with a repotting bar. Platform: Instagram. Voice: friendly, a little nerdy about plants, never preachy. Set: 12 posts for one month. Below: the plan and 4 posts in full.
The client and all details are made up.
About this service
A blog and a newsletter work best when they feed each other: a post goes out, the newsletter picks it up, and seasonal topics land before readers search for them, not after. We build an editorial calendar for both: dates, working titles, the search or reader question each piece answers, the newsletter issue it goes into and who it is for. From Standard each topic comes with a short outline, so writing can start right away.
What is included
- What you getA calendar table as text (date, channel, working title, reader question, audience, newsletter issue) for the period of your package, with short outlines from Standard. You get it on the order page, ready to copy into your planner.
- Blog and newsletter in syncEach post mapped to an issue
- Seasonal timingTopics planned ahead of demand
- Reader questionsWhat each piece answers
- Mix of formatsGuides, lists, cases, news
- OutlinesFrom Standard: 3 to 5 points per topic
How it works
- 1BriefYou describe the blog, list and dates
- 2PlanningWe map topics to dates and issues
- 3DeliveryYou get the calendar and outlines
What we need from you
What your blog and newsletter are about, who reads them, how often you publish each, key dates and launches, and ideally a link to the blog so we avoid repeating topics.
We will ask you:
- What are the blog and newsletter about?
- How often do you publish each?
- Which dates, launches or events must the calendar include?
- Which topics have you already covered?
Compare packages
| Packages | BasicOne month$15 | StandardTwo months$29 | PremiumQuarter$55 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 3 |
| Period | 1 month | 2 months | 3 months |
| Topics | up to 8 | up to 20 | up to 40 |
| Outlines per topic | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you write the posts too?
Not in this offer. You get the plan with outlines; articles and issues can be ordered separately.
Is it based on keyword research?
We suggest the reader question behind each topic. For search volumes, combine it with our keyword research.
Can I import it into Notion or Trello?
Yes, the table is plain text you can paste or import as CSV into most planners.