Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Social media posts: a month for a neighbourhood plant shop
Monthly plan
| # | Type | Topic |
|---|---|---|
| 1 | Tip | 3 signs your plant needs a bigger pot |
| 2 | Product | New arrivals: trailing plants for shelves |
| 3 | Story | How our oldest monstera survived a move |
| 4 | Engagement | "Name this plant" quiz |
| 5 | Tip | Winter watering: why less is more |
| 6 | Event | Saturday repotting workshop |
| 7–12 | Mix | Pet-safe plants, customer corner, gift guide, behind the scenes, care myth, offer |
Post 1 — Tip
Your plant isn't sulking. It's cramped.
3 signs it's time for a bigger pot:
- Roots peeking out of the drainage hole
- Water runs straight through without soaking in
- New leaves are smaller than the old ones
Spotted one of these? Bring your plant to our repotting bar. We'll pick the pot, you get your hands dirty. 🌱
#houseplanttips #repotting #plantcare
Picture idea: close-up of roots coming out of a pot, shot from below.
Post 3 — Story
Meet Gus. He's 11 years old and has survived two moves, one cat and a very bad winter.
Gus was the first plant we ever sold — and the customer gave him back when she moved abroad. He lives by our counter now, a bit lopsided and very proud. Every big leaf on him is a year of someone remembering to water.
What's the oldest plant in your home? Tell us its name below.
Picture idea: Gus by the counter, morning light, the shop cat in the frame.
Post 5 — Tip
Most houseplants die in winter from too much love.
Less light means slower growth, and slower growth means less water. Before you water, push a finger 2 cm into the soil. Dry? Water. Damp? Walk away.
Save this post for the next cold snap.
#winterplantcare #overwatering
Post 6 — Event
Repotting workshop this Saturday, 11 am.
Bring one plant (or buy one here), we bring soil, pots and coffee. In 60 minutes you'll learn how to choose the right mix and not hurt the roots. 8 seats, $25 including the pot.
Reply "SEAT" in our messages to book.
Picture idea: hands pressing soil around a small fern, flat lay.
Client: Leaf & Loam, a small plant shop with a repotting bar. Platform: Instagram. Voice: friendly, a little nerdy about plants, never preachy. Set: 12 posts for one month. Below: the plan and 4 posts in full.
The client and all details are made up.
About this service
A product launch needs social posts, emails and press to tell the same story on the same days, and most teams end up with three separate plans that contradict each other. We write one six-week communication plan: the core message and three supporting points, a teaser phase, launch day and the follow-through, with each post, email, press release and partner mention placed on the calendar with its channel, audience, owner and goal. Key texts such as the launch announcement and the launch email are written in full.
What is included
- What you getA six-week launch communication plan with core message, a channel calendar by day, owners and goals, plus key launch texts written in full, as text and tables on the order page.
- Core messageOne story with three supporting points
- Six-week calendarTeaser, launch day and follow-through
- Channel by channelSocial, email, press, partners
- Owners and goalsWho posts what and why
- Key texts writtenAnnouncement and launch email
How it works
- 1Launch briefYou share the product, date and channels
- 2PlanningWe plan six weeks across channels
- 3LaunchYour team runs the plan
What we need from you
What you are launching and when, who it is for, what is new about it, your channels and list sizes, press or partners you can reach, the team and who owns what, and any embargo or fixed dates.
We will ask you:
- What are you launching, and on which date?
- Which channels can you use?
- Who is on the launch team?
- Are there fixed dates or an embargo?
Compare packages
| Packages | BasicLaunch plan$19 | StandardPlan and key texts$35 | PremiumPlan, texts and press$65 |
|---|---|---|---|
| Deadline | 2 days | 3 days | 5 days |
| Revisions | 1 | 2 | 3 |
| Weeks | 6 | 6 | 6 |
| Texts written in full | 2 | 6 | 10 |
| Press release | No | No | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you send the press release to media?
No. We write it and suggest the types of outlets to pitch; you send it to your contacts.
Can it fit a shorter launch?
Yes. Tell us the dates in the brief and we compress the phases while keeping the order.
Does it work for internal launches?
For launches to staff, see the internal communications plan in this section.