Payment protectionDetails
- Revisions within the package are free.
- If you do not respond within 3 days of delivery, the work is accepted automatically.
The money is reserved when you pay and released only once you accept the work.
Example result
Email sequence: 3-email welcome series for a sourdough baking course
Sending plan
| When | Job | |
|---|---|---|
| 1 | Right after sign-up | Deliver the guide, set expectations |
| 2 | Day 3 | Solve the most common starter problem, build trust |
| 3 | Day 6 | Offer the course with a 48-hour welcome price |
Email 1: Your starter guide is here
Subject A: Your 7-day starter guide (and one tip before you begin) Subject B: {first_name}, day 1 starts with flour and water Preview: The one thing most beginners get wrong on day one.
Hi {first_name},
Here is your guide: Starter in 7 days. Print it or keep it on your phone next to the jar.
One tip before you begin: use a jar with straight sides and put a rubber band at the level of the starter after each feeding. In a few hours you will see exactly how much it rose, with no guessing.
Over the next week I will send you two short emails: one to fix the problem almost everyone hits on day 3, and one about baking your first loaf.
[Button] Download the guide
Happy feeding, Maya, Rise & Crumb
Email 2: Why your starter went quiet on day 3
Subject A: Day 3 and nothing is happening? Good. Subject B: The day-3 slump, explained in 2 minutes Preview: It is not dead. Here is what is going on.
Hi {first_name},
If your starter bubbled like mad on day 2 and then went flat, you are not doing anything wrong. The first bacteria to wake up are not the ones that make bread rise; they fade, and the yeast takes over around day 4 or 5.
What to do:
- Keep feeding at the same time each day.
- Move the jar somewhere around 24–26 °C (the top of the fridge works).
- Swap 20% of the flour for whole wheat to give it more to eat.
[Button] Watch the 3-minute feeding demo
Email 3: Your first loaf, with a welcome price
Subject A: Ready to bake? Your welcome price ends Thursday Subject B: From a jar of starter to a crusty loaf Preview: 12 lessons, $69 for the next 48 hours.
Hi {first_name},
Your starter should be lively by now. The next step is the part the guide cannot show you: shaping, scoring and the bake itself.
The full course has 12 video lessons, a printable baking schedule and a troubleshooting section for flat, dense or sour loaves. For the next 48 hours it is $69 instead of $89.
[Button] Join the course for $69
Personalization fields: {first_name}, {signup_date}, {offer_deadline}.
Client: Rise & Crumb, an online sourdough course for home bakers ($89, lifetime access) Audience: people who downloaded the free "Starter in 7 days" guide Goal: turn new subscribers into course buyers within 6 days
The client and all details are made up.
About this service
Happy customers are willing to recommend you, but they rarely do it unless someone asks at the right moment and makes it easy. We write the messages for your referral program: an ask timed to a high point (after a great result, a five-star review or a renewal), a short text customers can forward as is, a reminder, a thank-you when a referral comes in and a message to the referred friend. Email, SMS and WhatsApp versions keep the reward and terms consistent everywhere.
What is included
- What you getReferral program messages (ask, forwardable text, reminder, thank-you and friend message) in email and short message versions, as text on the order page.
- Timed askRight after a high point
- Forwardable textCustomers send it without rewriting
- Friend messageWelcome with the friend's reward
- Thank-youWhen a referral comes in
- Email and SMS versionsSame terms in every channel
How it works
- 1ProgramYou describe the reward and tracking
- 2WritingWe write the messages for each moment
- 3RolloutYou load them into your tools
What we need from you
Your business and customers, the reward for both sides if any, how referrals are tracked (code, link, form), the moments customers are happiest, channels you use, and terms or limits of the program.
We will ask you:
- What does the customer and the friend get?
- How are referrals tracked?
- When are your customers happiest?
- Which channels will you use?
Compare packages
| Packages | BasicReferral ask$12 | StandardReferral set$25 | PremiumFull referral program$45 |
|---|---|---|---|
| Deadline | 1 day | 2 days | 4 days |
| Revisions | 1 | 2 | 3 |
| Messages | 1 | 3 | 7 |
| Channel versions | 1 | up to 2 | up to 3 |
| Sending plan | No | Yes | Yes |
| Order Basic | Order Standard | Order Premium |
Payment protection
You pay when you order, but the money is released only for accepted work.
- Fixed priceThe package price does not change after you pay.
- The money is reservedWhen you pay, the amount is only reserved. It is released to the service once you accept the work.
- Checked before deliveryEvery result goes through a quality check before it reaches you, and you see it on the order page before accepting it.
- Free revisionsAsk for changes within your brief as many times as the package allows.
- Acceptance after 3 daysIf within 3 days of delivery you neither accept the work nor ask for changes, it is accepted automatically. If you write in the order chat after delivery, the order waits; once we answer, we may start the 3 days again and will say so in the chat.
- Redo or a full refundIf the result does not match your brief and the revisions did not fix it, or the work takes more than twice its deadline, write in the order chat: we will redo the work or refund the payment in full.
Questions and answers
Do you set up the referral software?
No. We write the messages; you add them to ReferralCandy, your CRM or email tool.
What if we offer no reward?
Referrals still work when the ask is personal and timed well. We write the messages around gratitude and helping a friend.
Are there rules for referral SMS?
Yes, in many countries you need consent to send marketing texts. Send them only to customers who agreed.